Archive for July, 2008

Just a quick note: While read/writeweb writes about information overload and how it has caused a productivity loss of $650 billion, Google boasts about having indexed 1 trillion (1,000,000,000,000) Websites. Add Email, twitter, SMS and possibly even paper producst like books and newspapers, the amount of information available - or battling for our attention - [...]

is, that I am hardly blogging any more. Well, it’s not really the iphones fault. There is a lot happening right now, which kept me busy. (Bauer Agency Cup - 3.000 mad ad people partying; learning how to play Golf, etc.)
Nevertheless, the iphone is a fantastic product, I can’t take my fingers of it [...]

In discussions and social media workshops with clients there is always the one question looming: shall we hop on to existing networks or shall we build our own, new social network? A brand centric or at rather: brand-fan centric social network. Of course it’ll have all the feats like uploading content, connecting with other brand-fans, [...]

Fantastic idea:

Milk producers in Quebec put milk cartons in refrigerators in ten appliance stores around Montreal to take advantage of the moving season.
Apparently, that similar story about diapers and young fathers (who have to stay at home on a friday nite) is not true.
(thanks)

For your bookmarks:

The Toyota Scion social media campaign is amazing for two reasons. First, the casestudy written by the agency lists a few “rules” for social media strategy which I find quite interesting. You can find those listed below.
The second thing: in the case study, it sounds like a huge, complicated social media campaign, when read quickly. [...]

This guy is amazing. He is only 14 years old, yet he has more than 40m video views in total. His YouTube channel has been viewd almost 6m times and he has more than a quarter of a million subscribers. And all he does (from the little I could cope with watching), is talk incredibly [...]