May 14, 2008
Amazing Viral Clip from Levi’s
By Roland Hachmann in Ad News, Digital Marketing, Ideas, Marketing, Online Advertising, Videos, Viral Marketing | 2 comments
This one has been roaming the net in the last few days:
It has more than 2 Million views already. Who would have thought that this is actually a viral clip for Levi’s? Amazingly well done - both in terms of content as well as spreading it on the net. Who was the agency - does anyone know?
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Johannes Schricker | May 25, 2008 | Reply
Hi Roland,
the viral was made by Cutwater.
You can find some related articles on the News page on http://www.cutwatersf.com/
They have also created the well known Ray-Ban Viral:
http://www.youtube.com/watch?v=-prfAENSh2k
But I like the Levi’s viral even more, because it doesn’t look like fake.
Best regards,
Johannes
Roland Hachmann | May 26, 2008 | Reply
Hallo Johannes,
many thanks for the info!
I agree - I didn’t really enjoy the Ray Ban Viral back then, at least not as much as the current Levis viral now…
cheers,
Roland