Archive for April, 2008
April 30, 2008
By Roland Hachmann in Communities, Digital Culture, Digital Marketing, Marketing, Social, Trends, Web 2.0 | 0 comments
An update on latest usage numbers, especially about social applications dominating web usage:
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Have Fun!
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April 29, 2008
By Roland Hachmann in Ad News, Blogs, RSS & Co., Digital Marketing, Email Marketing, Ideas, Interactive News, Marketing, Online Advertising, Search Engine Stuff, Web 2.0 | 1 comment
I should have known. The chances of having an idea first are really slim. So someone, Alister, to be precise, came up with the idea to block the URL for Marketing Meme first. A URL that could be the meme-tracker of the marketing world, just as techmeme is the meme-tracker of the technology world.
Not sure [...]
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April 21, 2008
By Roland Hachmann in Fun, Ideas, Life & Stuff, Marketing, Pop Culture, Social, Web 2.0 | 0 comments
Nevermind the fact that there are sooo many marketing buzzwords out there already, enough for a prolonged bullshit olympics, behind this link are 10 more you most likely haven’t heard yet - but might well hear often in the future
Here are some examples:
2. Viruseful.
Viral marketing initiatives that are actually useful.
“Not only did [...]
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April 17, 2008
By Roland Hachmann in Ad News, Communities, Digital Culture, Digital Marketing, Marketing, Social, Web 2.0 | 0 comments
Seth Godin, godfather of good quotes, recently wrote this:
The best time to look for a job next year is right now. The best time to plan for a sale in three years is right now. The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to [...]
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April 17, 2008
By Roland Hachmann in Ad News, Branding, Marketing, Other Advertising, Television, Virtuality | 0 comments
… is a really nice TV commercial by Nordpol:
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April 14, 2008
By Roland Hachmann in Blogs, RSS & Co., Digital Culture, Social, Trends, Web 2.0 | 0 comments
Courtesy of one of my colleagues who sent this around today: Social Media always existed in one or the other form. Sometimes the means of communication were a little complicated or indirect, but there was no excuse for not having been able to communicate the way you can today.
Well, I am still happy to have [...]
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April 10, 2008
By Roland Hachmann in Communities, Digital Marketing, Marketing, Social, Viral Marketing, Web 2.0 | 0 comments
Over at the Online Spin blog, there is an interesting article about “peers vs influencers“. The question is, of course: who is your ideal target group. It’s the debate of Gladwells Tipping Point theory vs Duncan Watts argument, that there aren’t any network nodes more influential than others.
Joe Marchese says, there are indeed people who [...]
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April 7, 2008
By Roland Hachmann in Ad News, Blogs, RSS & Co., CGM, Digital Marketing, Marketing, Online Advertising, Social, Viral Marketing, Web 2.0 | 0 comments
Over at the One Degree blog, there is a coverage of a panel from the SXSW interactive festival, during which the panelists were asked to vote on the worst social media campaigns in 2007. Amongst the panelists were bloggers like Jeff Jarvis and Steve Hall. I have to admit, I didn’t hear about all of [...]
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April 6, 2008
By Roland Hachmann in Communities, Digital Culture, Interactive News, Television, Videos, Web 2.0, Web Toys | 0 comments
Just a quick one: Joost shuts down its global operations and focuses on the US only. Shame, I liked the idea of Joost. But in the end, it was brought down by two main factors that even a technologically smart way of streaming videos can’t solve: first: trying to buy global rights for content that [...]
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April 1, 2008
By Roland Hachmann in Ad News, Digital Marketing, Interactive News, Marketing, Online Advertising, Other Advertising | 0 comments
There is a standard joke around online advertising managers about the fear of those “chinese villages” taking over one of your ad campaigns so that you receive the clicks you paid for, only all of them come from one and the same family (in China or India, or Eastern Europe or Antigua, etc. it doesn’t [...]
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