Archive for March, 2008
March 30, 2008
By Roland Hachmann in Ad News, Blogs, RSS & Co., Branding, Digital Culture, Digital Marketing, Ideas, Marketing, Online Advertising, Social, Web 2.0 | 3 comments
This is a strange but rather interesting idea: Modernista, an ad agency, doesn’t actually have a real website. Instead, the just provide a navigation layer that sits on top of various websites that have the relevant content, i.e. a flickr gallery of their work, a google news page with news of the agency, a wikipedia [...]
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March 27, 2008
By Roland Hachmann in Ad News, CGM, Communities, Digital Marketing, Interactive News, Marketing, Social, Web 2.0 | 2 comments
There seems to be a concurrent trend. Two companies just announced new projects / plattforms on which they want to listen to consumers, engage them, discuss product development with them.
Starbucks launched the website “My Starbucks Idea” on which they aks users to provide Starbucks with their ideas:
You know better than anyone else what you want [...]
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March 26, 2008
By Roland Hachmann in Branding, Digital Culture, Ideas, Marketing, Search Engine Stuff, Trends | 0 comments
Just the other day I posted this graphic at my german blog:
The graphic is from this place here. Just today I found the ‘corresponding article’ about ‘how google and apple dominate‘ whatever field they are moving into. Written by Umair Haque, this article goes into the “no compromise for bucks” philosophy that is at the [...]
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March 21, 2008
By Roland Hachmann in Ad News, Marketing, Television, Videos | 0 comments
This one is fantastic, I couldn’t resist posting it here:
Reminds me a little bit of the Sony Bravia Spots. Well done, I wish there was more of this kind.
(found it upstream, many thanks, Tim Keil!)
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March 20, 2008
By Roland Hachmann in Digital Marketing, Marketing, Online Advertising, Search Engine Stuff | 1 comment
I usually try not to write negative about things, because unless it’s constructive criticism for the creator of the content, nobody gains much. But since there is no possibility to comment on things at marketingvox, I will do it here.
I am referring to the post with the title “How-to: 9 Basic SEO Tips“. It [...]
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March 19, 2008
By Roland Hachmann in Ad News, Blogs, RSS & Co., CGM, Communities, Digital Culture, Digital Marketing, Interactive News, Marketing, Trends, Virtuality, Web 2.0 | 0 comments
Adage published a “digital issue”, which seems to be completely accessible online. (Why wouldn’t it, anyway?) I haven’t read through the entire set of articles just yet, however there seem to be some interesting thoughts. Things like the 70/20/10 rule for marketing budgets, a short article about what the h*** are widgets, and a little [...]
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March 18, 2008
By Roland Hachmann in Ad News, Digital Culture, Digital Marketing, Ideas, Online Advertising, Trends, Videos | 0 comments
Ben Hourahine, Futures Editor at Leo Burnett explains his vision of future advertising, media usage, etc.
Sounds like that could happen. But then again, nothing of this really struck me as a new thought…?
(via adrants)
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March 18, 2008
By Roland Hachmann in Ad News, Fun, Ideas, Marketing, Online Advertising, Trends, Videos | 2 comments
So you really think that people pay attention? Try this test to find out how good your “attention” skills are.
Amazing, isn’t it? Now imagine people are looking for something specific online on your webiste. Will they notice the ads? I guess, they will. BUT: only if they are relevant or related to what they are [...]
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March 17, 2008
By Roland Hachmann in Ad News, Branding, Fun, Marketing, Videos | 0 comments
In a similar fashion as the famous “make my logo bigger cream” website now comes a new idea: Christvertising. Pray for your brand.
Not quite as funny as the logo cream idea, in my opinion, but worth watching nevertheless. The holder of the domain is protected by the “contactprivacy” service (which sounds like a good idea [...]
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March 11, 2008
By Roland Hachmann in Blogs, RSS & Co., CGM, Digital Culture, Social, Web 2.0, Web Toys | 0 comments
Guy Kawasaki just launched a new feed aggregator for various topics, 40 different topics sofar. My favourite, of course, is a Social Media news aggregator. The site is full of headlines from many different site, the concept was inspired by popurls. Mashable has a video interview with Guy Kawasaki, which is worth watching.
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March 8, 2008
By Roland Hachmann in Blogs, RSS & Co., CGM, Communities, Digital Culture, Web 2.0, Web Toys | 0 comments
A new part in the series of “explanations in plain english” which I currently enjoy, is all about twitter:
(found here)
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