February 10, 2008
By Roland Hachmann in Blogs, RSS & Co., Branding, CGM, Communities, Digital Marketing, Marketing, Online Advertising, Social, Web 2.0 | 1 comment
Mitch Joel pointed me to a business week article about advertising in social networks. In the same post he also links to a blogpost claiming social media sites need advertising.
In short: time spent on social networks is declining, for whatever reason - one could of course be increased advertising on these platforms. So this [...]
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February 9, 2008
By Roland Hachmann in CGM, Digital Culture, Television, Videos | 0 comments
This is a groundbraking figure:
U.S. Internet Users Viewed 10 Billion Videos Online in Record-Breaking Month of December, According to comScore Video Metrix
Not sure, if this is really due to the writers strike as it si claimed there. Could be anything.
Other question: what is the total number of videos watched around the globe? And how [...]
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February 6, 2008
By Roland Hachmann in Blogs, RSS & Co., CGM, Communities, Digital Culture, Social, Web 2.0 | 0 comments
Seeing this, reading how Jeremiah and Josh tracked Superbowl ads and thinking back to this tool here, I expect a huge twitter boom during the forthcoming US election. Lets just hope that twitter gets their server capacities up to speed. It will be interesting to see how this new communication mechanism will evolve!
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February 5, 2008
By Roland Hachmann in Ad News, Marketing, Social | 2 comments
Whenever I take a taxi, I am in no mood for a conversation. It’s either too early in the morning when I am on my to the airport, or it is late in the evening after a party… You know the deal. So I was a bit shocked, when I read about taxi drivers in [...]
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