Comments on: Viral Marketing - Is it about people, ideas or context? http://www.web-jungle.com/2008/01/22/viral-marketing-is-it-about-people-ideas-or-context/ Sun, 20 Jul 2008 19:34:51 +0000 http://wordpress.org/?v=2.5.1 By: Roland Hachmann http://www.web-jungle.com/2008/01/22/viral-marketing-is-it-about-people-ideas-or-context/#comment-63239 Roland Hachmann Wed, 23 Jan 2008 07:40:25 +0000 http://www.web-jungle.com/2008/01/22/viral-marketing-is-it-about-people-ideas-or-context/#comment-63239 Hi Ernie, thanks for your thoughts! In addition to your viral marketing efforts I admire your networking efforts in blogs leaving all those links for other people to find&follow ;) cheers, Roland Hi Ernie,

thanks for your thoughts! In addition to your viral marketing efforts I admire your networking efforts in blogs leaving all those links for other people to find&follow ;)

cheers,
Roland

]]> By: Ernie J. Zelinski http://www.web-jungle.com/2008/01/22/viral-marketing-is-it-about-people-ideas-or-context/#comment-63209 Ernie J. Zelinski Wed, 23 Jan 2008 05:14:37 +0000 http://www.web-jungle.com/2008/01/22/viral-marketing-is-it-about-people-ideas-or-context/#comment-63209 I believe something original always works best when it comes to viral marketing. Years ago I cut defective copies of my first book <i>The Art of Seeing Double or Better in Business</i> in half and sent either the top half or bottom half to organizations with a creative sales letter. This resulted in great publicity and extra revenues of over $15,000. Lately I have used a variation of this original idea to market my book <a href="http://www.amazon.com/How-Retire-Happy-Wild-Free/dp/1580085784" rel="nofollow"><i><b>How to Retire Happy, Wild, and Free</b></i></a>. I actually give away over half of the book - the top half - on my <a href="http://www.real-success.ca/free_ebooks.html" rel="nofollow"><b>Creative Free E-books</b></a>) webpage at the Real Success Resource Center. Of course, some people find this unique and forward the half-book to their friends, some of whom purchase the whole book either at a bookstore or on Amazon.com. This viral marketing has helped <i>How to Retire Happy, Wild, and Free</i> to sell over 80,000 copies even though it was turned down by over 35 publishers and largely ignored by the media. Today if anyone types in "retirement" into Amazon.com's search engine, <i>How to Retire Happy, Wild, and Free</i> comes in the number 1 position — out of over 175,000 books that Amazon puts in the retirement category! My latest marketing tool to promote <i>How to Retire Happy, Wild, and Free</i> is giving away my e-book <a href="http://www.retirement-quotes.com/E-Books/Retirement-Gift-The-237-Best-Retirement-Quotes-and-Sayings.pdf" rel="nofollow"><i><b>The 237 Best Things Ever Said about Retirement</b></i></a> on the <a href="http://www.retirement-quotes.com/retirement_gifts.html" rel="nofollow"><i><b>The Retirement Gifts Cafe</b></i></a>. Of course, this E-book is valuable enough for people to send to their clients and friends and has advertising in it about <i>How to Retire Happy, Wild, and Free</i>. <a href="http://www.redroom.com/author/ernie-j-zelinski" rel="nofollow"><b>Ernie Zelinski</b></a> Author of: <a href="http://www.amazon.com/How-Retire-Happy-Wild-Free/dp/1580085784" rel="nofollow"><b><i>How to Retire Happy, Wild, and Free</i></b></a>. (Over 80,000 copies Sold and Published in 7 Foreign Languages) and <a href="http://www.thejoyofnotworking.com/rights.htm" rel="nofollow"><i><b>The Joy of Not Working</b></i></a> (Over 225,000 copies Sold and Published in 17 Languages) I believe something original always works best when it comes to viral marketing. Years ago I cut defective copies of my first book The Art of Seeing Double or Better in Business in half and sent either the top half or bottom half to organizations with a creative sales
letter. This resulted in great publicity and extra revenues of over $15,000.

Lately I have used a variation of this original idea to market my book How to Retire Happy, Wild, and Free. I actually give away over half of the book - the top half - on my Creative Free E-books) webpage at the Real Success Resource Center.

Of course, some people find this unique and forward the half-book to their friends, some of whom purchase the whole book either at a bookstore or on Amazon.com. This viral marketing has helped How to Retire Happy, Wild, and Free to sell over 80,000 copies even though it was turned down by over 35 publishers and largely ignored by the media.

Today if anyone types in “retirement” into Amazon.com’s search engine, How to Retire Happy, Wild, and Free comes in the number 1 position — out of over 175,000 books that Amazon puts in the retirement category!

My latest marketing tool to promote How to Retire Happy, Wild, and Free is giving away my e-book The 237 Best Things Ever Said about Retirement on the The
Retirement Gifts Cafe. Of course, this E-book is valuable enough for people to send to their clients and friends and has advertising in it about How to Retire Happy, Wild, and Free.

Ernie Zelinski
Author of: How
to Retire Happy, Wild, and Free.
(Over 80,000 copies Sold and Published in 7 Foreign Languages)
and
The Joy of Not Working
(Over 225,000 copies Sold and Published in 17 Languages)

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