Archive for December, 2007

December 20, 2007

Just elf-ed myself.

This must be one of the busiest sites right now… So I tried it myself. Here is my elf.

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December 20, 2007

Pre-2008 trend season has started.

As every year around this time, all sorts of sites start to publish trends. Along the many lists that get published (and some of which I will subsequently link to), there is one selfproclaimed “Uber”-List, an aggregation of links of the main sites with trends. These trends do not only concern marketing and advertising, [...]

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December 20, 2007

Live online banner creation for a news portal.

This is a rather interesting online advertising approach from Norway:
One of Norways largest online news sources wanted to promote their online services. The idea: several copywriters comment live on the articles on the news portal, during the day and evening hours.

Within around 150 hours, more than 1,000 unique ads have been created this way. Enjoyable [...]

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December 18, 2007

4 types of communities

At the Church of the customer Blog, there is an approach of how to categorize communities, which I found quite interesting. The build a square, one axis being size, the other being devotion. Most communities can be aligned along these axes:

Little Devotion, little in size: Clique, like a small world. (Anyone who can invite [...]

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December 17, 2007

Heineken Advergame: Google Maps with real life geo tracking.

Heineken in the Netherlands has launched a new advergame which looks interesting. The game asks playes to spot and track the delivery men of Heineken around the Netherlands and find out what their next stop will be. Whoever guesses correctly first, gets the chance to win a Nokia phone. So in a way, this game [...]

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December 4, 2007

The long time tail of digital marketing

Mitch Joel blogs about advertising campaigns where the traditional campaign is long gone, but there still is a digital trail on YouTube and the likes, now leading to no longer existing microsites, etc.
In a traditional ad campaign, Marketers could get in and out in the span of a couple of weeks. Times have changed. The [...]

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