Conversational Marketing might outpace traditional marketing (sometime)

Interesting. There is a post at the “social media today” blog that states that conversational marketing will outpace traditional marketing by the year 2012. The main obstacles at the moment seem to be:

“Manpower restraints” - 51.1%

“Fear of loss of control” - 46.9%

“Inadequate metrics” - 45.4%

“Culture of their organizations” - 43.5%

“Difficulty with internal sell-through” - 35.8%

The second point should be easier to manage, once the first point has been solved. But that needs success on point 5, which depends on point 3, because point 4 necessitates success on point 3. Confusing? Yes. But doable. And very necessary.

Related posts

• Google and the liberation of mobile phones (1)
• Facebook widgets: mini-bubbles in a bubble? (0)
• Web 2.0 user statistics from Germany (0)
• The long tail characteristics of a widget economy. (0)
• Social media sites and the impact on email marketing (0)