Archive for November, 2007

There is an interesting short post at one of the NY Times blogs about the evolution of beacon, Facebooks new project to include behaviour on third party sites within the news feed and profile. They show different types of popups of how Facebook alerted their users in a more or less obvious fashion about including [...]

Firebrand now launched, and it has a wide selection of TV commercials online to watch. You can filter them by brand, animation, celebrity, etc. I particularly like the filter-selection “banned”, which could be quite promising in the future.
What I miss: you can’t comment on the ads. You can rate them, but not comment on them. [...]

Doing some research regarding viral marketing, I stumbled upon the following 5 posts, here is a summary of each:

4 myths of viral marketing: it is a replacement for television (most videos won’t get millions of viewers), a viral video is a digital strategy (what happens after the video has been watched?), putting a video on [...]

I have already mentioned the TED Talks a couple of times - very inspiring 20 minute presentations you can watch on the web. Now there is a good one by Larry Lessig, who talks about 3 stories in support of one central argument concerning paradigms shifts necessary in todays copyrights setup:
The Net’s most adored lawyer [...]

Sofar, advertising on joost has only been in the form of short ads at the beginning or end of clips. Sort of like the traditional ad model.
Now we have the first attempt at actually providing added value through a marketing tactic. In this case, a widet:
On Thursday, Joost announced that Coca-Cola’s European division has created [...]

James Cherkoff tells us a nice little story about how tight marketing programs, the nice shop in a nice part of town, well trained sales people, the glossy leaflets and the good reputation of certain type of kitchen brand has been made obsolete by one single search on the web about what other customers of [...]

(Only two Links today:)

Karsten Wenzlaff about Facebooks advertising models, and beacon / data privacy in particular.
Ad Age about digital skills job seekers need to survive. (via Steve Rubel’s twitter feed)

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Apple continues its PC vs Mac series. There is quite a range of spots online already.

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Interesting. There is a post at the “social media today” blog that states that conversational marketing will outpace traditional marketing by the year 2012. The main obstacles at the moment seem to be:
“Manpower restraints” - 51.1%
“Fear of loss of control” - 46.9%
“Inadequate metrics” - 45.4%
“Culture of their organizations” - 43.5%
“Difficulty with internal sell-through” - 35.8%
The [...]

Chris Brogan on possible scenarios 5 years from now, covering social media, media flexibility, networks as computers and network promiscuity, and the future of telcos and cablecos.
Mitch Joel about what What OpenSocial really means to marketers and the future of online social networks. (Hint, it is about data and access.)
Carlo Longino about a nice mobile [...]

Yes, at some point twitter might become mainstream for some purposes. This could be one:

This and other great cartoons of this kind you can find at the SocialSignal Blog.
(via here)

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