Reading “join the conversation”

As I twittered already: I received Joseph Jaffes new book “join the conversation” today. Much faster than I thought it would take amazon to deliver it. I have already started reading it and sofar it’s good!

Joe utilized all the means of new marketing (conversational marketing!) to produce and promote the book: Bloggers were helping to design the cover, within a wiki everybody could help write chapter 10 (there seems to be a system – chapter 10 was also the “odd one out” in his last book the chapter being downloadable as an audio file from his website).

There is also a blog for the book, jointheconversation.us. And in true conversational effort, everyone can be an author in this blog (let’s hope that doesn’t become too messy).

Last week Joe managed an amazing coup of “bumrushing” the amazon charts by asking all his blog readers, podcast listeners and facebook friends to join the “bumrush the charts” event on facebook.

This basically meant for everyone to buy the book on one single day, so that the collective effort would push the book up the charts at amazon.com. (This is also why I bought the book last Sunday – I was going to get it anyway, so why not take part in that exercise.)

The last result I could see: #2 in business books (behind Alan Greenspan) and #26 overall. Pretty impressive! It dropped down again to lower ranks in the meantime, as one would have expected with a fairly new title, but let’s see where it will get to over time.

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