October 9, 2007

The long tail characteristics of a widget economy.

By Roland Hachmann in CGM, Communities, Digital Culture, Digital Marketing, Interactive News, Marketing, Online Advertising, Web 2.0 | 0 comments

Facebook, Facebook and Facebook again. Seems like you can’t get away from it. O’Reilly now published a report on the widget and application economy of Facebook and the long tail characteristics of which.

The report covers the following:

Sizes up the Facebook opportunity–who’s making money, and how?

Lays out best practices of marketing with Facebook Applications, aka Social Media Optimization (SMO)

Identifies the top 200 Facebook applications and plots their growth rates

Goes beyond Facebook, and scopes out the emerging widget economy

Not sure if I want to dish out the $150. But if so, it should be worth at least for finding out about what they say for the last point: scoping out the emerging widget economy. This is definitely a trend worth watching!

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