Archive for October, 2007

Do you remember the iPod ad the school teacher George Masters produced a few years ago? Well, there is a new fan-created ad, this time by an 19-year old from the midlands in the UK. And while Apple never even made a single statement about the ad Mr. Masters produced in 2004, they now asked [...]

As I twittered already: I received Joseph Jaffes new book “join the conversation” today. Much faster than I thought it would take amazon to deliver it. I have already started reading it and sofar it’s good!
Joe utilized all the means of new marketing (conversational marketing!) to produce and promote the book: Bloggers were helping to [...]

FastCompany writes about the way twitter proved to be very useful during the californian fire disaster:
the service is allowing thousands of Southern California residents to stay safe by receiving up-to-the-minute geographical information about the spreading fires. Twitter’s short, instant updates are perfect for bare-bones, factual updates, and and it’s not the only Web service helping [...]

Steve Rubel on the interesting concept of being a “geek marketer“, i.e. being the interface between technology nerds and marketing folks.
Mitch Joel shares a few interesting facts about facebook - probably one of the stickiest sites on the web.
As I was just researching into social bookmarking sites, I found this rather comprehensive list on mashable.com.
And, [...]

Michael Wesch of Kansas University has published his third video on the effects of modern society&technology on (young) people

To quote Mitch Joel, who nailed it down nicely:
I know that most people will see this as a wake-up call for their industry, but I find it especially relevant to the Digital Marketing industry. Young people [...]

Google apparently wants to introduce Adsense to Facebook applications.
Chris Brogan with a few points to ask yourself about your Social Media Strategy.
There probably won’t be enough marketing dollars to support all the new startups that sit somewhere on the long tail of media, says this article.
Axe experiments with an interesting way of advertising on Facebook: [...]

Some interesting facts for my German readers: There is a new research published by TNS Infratest about about the users of web 2.0 offers. According to this research the senders or creators of content are still amongst the younger audience, while the recipients and content consumers are amongst all age groups:
Während etwa ein Drittel (33 [...]

Joe Jaffe, who just released his new book “join the conversation” (and very successfully bumrushed the charts on amazon) also conducted a study (together with the Society for New Communications Research and TWI Surveys) on how marketers might shift their budgets to conversational findings.
Here is an excerpt from his blog (the whole study is here):

Nearly [...]

We expected it, didn’t we. Facebook offering advertising targeted to peoples interests and likes. Now they offer this kind of advertising via their facebook flyers, reports TechCrunch.
The targeting offered covers the following sofar:
the Flyers let you target by country, city, gender, age range, political views, relationship status, education level, workplace affiliation, or any keyword in [...]

Wired published a nice little table displaying the main characteristics of the best known social networks:

For your bookmarks:
These icons link to social bookmarking sites where readers can share and discover new web pages.

While researching for something completely different, I came across a very good example of how a company understands and leverages local peculiarities:
All new Tesco Express stores in Thailand open for the first time at 9.09 because Thai people believe these numbers bring good luck.

For your bookmarks:
These icons link to social bookmarking sites where readers can [...]