September 29, 2007

Bunnies in New York. The new Sony Bravia ad

By Roland Hachmann in Ad News, Branding, Other Advertising, Television, Videos | 0 comments

Somehow Sony has managed to create a buzz around their ads that gets people curious and waiting to see the ad. The new ad will launch October 5th, but you can already see a “making of” teaser on YouTube. The team of 40 animators animated 189 small bunnies and one 30 ft giant rabbit - it must have taken a long time to create this:

[Update: it is now live.]

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