September 14, 2007

10 future web trends for the next 10 years

By Roland Hachmann in Ad News, Blogs, RSS & Co., CGM, Communities, Digital Culture, Digital Marketing, Interactive News, Marketing, Online Advertising, Social, Trends, Videos, Virtuality, Web 2.0 | 0 comments

It really seems like prediction season started again. I also found 10 predictions by read/writeweb about what to expect in the next 10 years. Of course these topics are not new. But they will be the main focus of what to expect from “digital” in the future:

1. Semantic Web
2. Artificial Intelligence
3. Virtual Worlds
4. Mobile
5. Attention Economy
6. Web Sites as Web Services
7. Online Video / Internet TV
8. Rich Internet Apps
9. International Web
10. Personalization

All are more or less relevant for digital marketing. But especially points 4., 5., 7., and 10. should require our focus. I think these are the most relevant things that will drive the biggest changes to digital marketing in the future. Read the background to these here.

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