Archive for September, 2007

Somehow Sony has managed to create a buzz around their ads that gets people curious and waiting to see the ad. The new ad will launch October 5th, but you can already see a “making of” teaser on YouTube. The team of 40 animators animated 189 small bunnies and one 30 ft giant rabbit [...]

After a very busy week of unpacking and installing a brand new kitchen, I am now also officially registered in Hamburg.
Sorry if posting has been a bit slow in the last weeks, but my vacation is over next week. On Monday I will start my new job (very much looking forward to that!), and then [...]

It really seems like prediction season started again. I also found 10 predictions by read/writeweb about what to expect in the next 10 years. Of course these topics are not new. But they will be the main focus of what to expect from “digital” in the future:
1. Semantic Web
2. Artificial Intelligence
3. Virtual Worlds
4. Mobile
5. Attention [...]

Just last weekend, when I was buying grocery for my farewell party from Frankfurt, I noticed that supermarkets already stock christmas cookies and bakery - but it’s only beginning of September…It starts earlier every year it seems, doesn’t it?
Giles Rhys Jones is also rather early: He already predicts the Digital Advertising Trends for 2008. The [...]

Apple’s handling of the iPhone price issue raises many questions about what Apple can get away with unscathed.
A recent PcWorld article is asking whether Apple is the new Microsoft. Will Apple be the new bully on the IT playground?
Don’t look now, but the role of the industry’s biggest bully is increasingly played by Apple, [...]

Some might have already seen the signs/messages on facebook and twitter. I am moving. Both job and city, which is really exciting for me!
I have been given a good offer in my hometown Hamburg, so I finally, finally get to move back to Hamburg!
I will let you know more of the details later. But for [...]

Reading tip: a post on the way brands should and can use social media in their marketing mix in the future.
In addition to the message that you should now apply the social tactics that you might have been testing sofar in a strategic context. Plus a few casestudies. There could be more casestudies, I am [...]

In times of overmarketed standard target audiences, everyone is trying to find new potential in niche audiences. The new trend is not about a niche per se, because moms are a large segment in general. But not on the net. Online, this segment is not yet properly covered and targeted, even though some studies seem [...]

At DMNews, there is a column about the impact of social media on email marketing, which is quite interesting:
Today’s younger generation is the single best predictor of future behaviors. And right now they are leveraging multiple social Web sites: MySpace and Facebook to chat with friends, Evite to send party invitations and LinkedIn to stay [...]

Having written about a weekly digest of social media, I have overlooked this one here. Same idea: weekly links about the most intersting stuff from the social media news. Not sure who was first, but both are worth looking at.

For your bookmarks:
These icons link to social bookmarking sites where readers can share and discover new [...]

Jeremiah Owyang posted an interesting thought-model of three essential elements of web strategy.
The three spheres, which are influencing each other, intersecting and overlaying are Business, Community and Technology:
The business sphere requires a strategist to understand the long term objective of a website and it’s goals.
The Community: The Web Strategist must understand (by using a [...]