Somehow Sony has managed to create a buzz around their ads that gets people curious and waiting to see the ad. The new ad will launch October 5th, but you can already see a “making of” teaser on YouTube. The team of 40 animators animated 189 small bunnies and one 30 ft giant rabbit – it must have taken a long time to create this:
After a very busy week of unpacking and installing a brand new kitchen, I am now also officially registered in Hamburg.
Sorry if posting has been a bit slow in the last weeks, but my vacation is over next week. On Monday I will start my new job (very much looking forward to that!), and then I will also start thinking about marketing again and put out new posts.
1. Semantic Web
2. Artificial Intelligence
3. Virtual Worlds
5. Attention Economy
6. Web Sites as Web Services
7. Online Video / Internet TV
8. Rich Internet Apps
9. International Web
All are more or less relevant for digital marketing. But especially points 4., 5., 7., and 10. should require our focus. I think these are the most relevant things that will drive the biggest changes to digital marketing in the future. Read the background to these here.
Just last weekend, when I was buying grocery for my farewell party from Frankfurt, I noticed that supermarkets already stock christmas cookies and bakery – but it’s only beginning of September…It starts earlier every year it seems, doesn’t it?
Giles Rhys Jones is also rather early: He already predicts the Digital Advertising Trends for 2008. The trends he lists are all about the changing agency landscape. And he’s right about them, I think. The way agencies will work will change (does change already). The skills needed will change, too.
Don’t look now, but the role of the industry’s biggest bully is increasingly played by Apple, not Microsoft. Here’s a look at how Apple has shoved Microsoft aside as the company with the worst reputation as a monopolist, copycat and a bully.
Here is the best statement:
iTunes for Windows’ popularity isn’t driven by software product quality. ITunes is the slowest, clunkiest, most nonintuitive application on my system. But I need it because I love my iPods.
That is sooo true!
Of course Apple is far away from being a monopoly, unlike Microsoft is or at least was. But the monopolistic behaviour is similar.
Amazing, but considering the fact that the Apple brand is almost religiously embraced by its fans to an extent that could make the catholic church jealous, we can clearly see what makes Apple so successful:
While Microsoft always focused on either purchasing small(er) software shops to extend their portfolio or to dictate terms on their partners, Apple focused on marketing. Hey, it also worked for Nike in their battle against Adidas.
It all comes down to a simple rule: People don’t purchase products. People buy ideas, dreams or beliefs. And Apple sells exactly this. Apparently, they were rareley the first to launch certain types of products
Off the Record, a German advertising blog, pointed me to a site called MarketingApple by Steve Chazin, uncovering the secrets to Apple-style-marketing.