Karl Long pointed me to this collaborative video by Gmail:
Now people can ad their own sequence. Obviously, within your video, the M needs to appear from the left and dissapear to the right, to make it work. Sort of like that Nike Video from last year. (I just hope that’s the right URL. With those Flash Movies you never really know. Power to the permalink!)
How cool is this? A kit for wall painting for your kids. Completely digital, being projected on to your wall with a laser projector. All you need is kids that can differentiate between this harmless way of painting your all and painting with real paint.
Are kids easy to fool? Can a little branding make things much tastier for them? Of course it can! Well, at least this article says it can. Wrap anything in something branded by McDonalds and the kids seem to be liking it!
„You see a McDonald’s label and kids start salivating,“ said Diane Levin, a childhood development specialist who campaigns against advertising to kids. She had no role in the research.
So be careful about the bad effects advertising and branding might have on your kids.
But hey – only your kids? Shouldn’t you also watch out for yourself? Don’t you think it is rather easy to be fooled as an adult, too? Well, think again. Because this article mentions a study, that tested adults for perception of well branded vs not well branded wine.
Of course it’s not about an overarching (golden) brand symbol. But it’s about perception nevertheless. What is your opinion on wine from North Dakota? Don’t have any (opinion, that is)? How about wine from California? That bell makes you salivate?
In that study conducted by Cornell professors, a group of diners was served the same wine, either labeled as wine from california, or labeled as wine from North Dakota – both carrying the name of a non-existent winery. Guess which one the group preferred? Correct!
Branding can be sooo misleading! *g*
This seems so obvious, yet it took some time to realize it. According to this Reuters article, Blue Note records (one of the most famous brands for Jazz Music) has dived into offering a digital experience:
The label is in the process of revamping the site to become a social network and digital music store for fans of jazz and blues — the staples of the Blue Note catalog — rather than a simple promotional Web site for its artists.
They are targetting the age group of the 35 to 55 year olds. It’s not the typical target group for downloading music and/or getting heavily involved in social networks, you might think.
But it is indeed a target group
There seems to be a trend, as Blue Note is not the first:
Blue Note’s pending Web site is just the latest. Universal Music Group opened a digital jazz and classical music service in the United Kingdom in January, and last December a social networking site aimed at the 35-and-up crowd called Urban Boomer (UBTunes) went live.
Wo ich sonst so bin...