New Diesel Fragrance Campaign Site

Martina from Adverblog writes about a new site for a new Diesel Fragrance. It’s based on a series of videos and on the omnipresent shout out “I am alive”.

Throughout the whole site you find lots of this “I am alive”, it can get anoying at some point so be ready to turn the speakers of.

Of course there is some user generated content possible, you can upload a video of yourself shouting “I’m alive” or upload a picture of yourself. There is also a “Chatroom” looking like a cinema. But it was first empty and soon entering guest1237 and guest 1218 wouldn’t answer…

There is a lot more to explore, so try it out!

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