August 20, 2007

What will be the “Youtube for online games”?

By Roland Hachmann in Ad News, Advergames, CGM, Communities, Digital Culture, Digital Marketing, Gaming, Interactive News, Online Advertising, Other Advertising, Social, Viral Marketing, Web Toys | 0 comments

Just a quick note: this could be interesting: apparently, after all the bookmark, photo and video sites, there is one new “user generated content” thing for which VCs put up their money: online games.

Sofar, we have two sites racing for the jackpot: Kongregate and YoYo Games.

I doubt the potential is as big as for any of the other typical Web 2.0 sites, simply because it is so much more difficult to conceptualise a computer came, with all its rules, scenarios, player modes, levels, etc.

At the same time I am sure the market is still big enough for good advertising potential, since people will probably spend even more time on these online games portals than they will on Youtube.

(The only thing the sites need to make sure: that the players will see a range of ads, even though they are most likely spending a lot of time on a single page. Remember the discussion about the death of the page view?)

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