Facebooks advertising relevance

Why Facebook, why now?” Robert Scoble answers three questions: Why Facebook, why now? Why Facebooks advertising sucks, and how the friends definition and ties could be improved.

In the advertising part, he argues that the ads should somehow be connected to the people’s profiles. But: he says it should be tied to the friends profile, not my own. And I wonder: if my friends are into things that are of no particular interest to me, what is the added value for me? And subsequently you need to ask yourself: why would an advertiser put ads infron of my eyes that are not relevant to me?

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2 Responses to “Facebooks advertising relevance”

  • struggling to understand scoble. if your friends are not interested in the things you are interested in, why are they your friends?!

  • Roland:

    I don’t think everyone shares all their friends interests. Especially on facebook you have many contacts you know from all stages in live, including colleagues, fellow students, etc. You might share one interest, but not all… That’s why I might be presented with an ad about canoeing (which is something one of my friends enjoys), which I am completely uninterested in…
    Is that what you meant?

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