Archive for July, 2007

The post is a little older, but nevertheless interesting. Thomas Baekdal lists 7 tipps for successful viral marketing. Since we were just talking about this in the agency, this reminds me of a certain serendipity effect. (Accidentally finding something when you’re in the right mindset.)
The 7 tipps are as follows:
1: Make people feel something
2: Do [...]

This is a headline I read at marketinvox.com. And this is the info you get there:
B2B marketers have adopted blogs and RSS more than other Web 2.0 tools such as wikis, according to the report; moreover, smaller marketers - the Davids among the Goliaths - are at the forefront: Some three-quarters of surveyed marketers that [...]

Funny, how ideas return in this second “hype”. I can still remember letsbuyit.com, which was basically reverse-auctioning by gathering a large purchasing power in the form of a large crowd of potential buyers. eSwarms is very similar in a way, the differences seem to be in the details of the whole setup.

For your bookmarks:
These icons [...]

Max Kalehoff writes about “the death of the user“. The user as such is “dead” because all people are users now. In the US it’s 80%, and even in Germany, where I am from, the majority of 62% of the population are “users”.
Let’s just call people what they are: people. The problem is that inaccurate [...]

Now this might well unsettle Second Life: Entropia has licensed the Crytek 2 Engine. I have already written about Crytek 2 in March, it offers the most fascinating graphics I have seen in a computer game! You can click through to golem.de to see what I mean.
Funnily enough I wrote back then:
I wish second life [...]

This is a great idea showing how donating blood doesn’t take much more time than watching a clip on YouTube. You have to click on the image below, since (due to the effect, which I won’t give away here) the clip cannot be inserted into any other pages just like YouTube clips. Enjoy!

(hat [...]

Here is a good summary of the latest coup of Prince, the artist formerly known as a symbol. He just released his new album by attaching it to a newspaper in the UK. Meaning: everyone who bought the paper, also bought the CD. That should instantly catapult him into the top 10 charts. He did [...]

Brandweek features a good, summarising, article of what brand marketers should take into account when dealing with all stuff “web 2.0″.
The user-generated content upheaval—manifested in blogs, podcasts, videocasts and wikis—is quite real, and so is the revolution of consumer empowerment. But despite the resultant chaos, brand managers simply must learn to maintain a balanced perspective. [...]

Sean pointed me to an old article that takes us down memory lane. It’s about the gold rush feeling some 12 years ago. The hopes and expectations were as high as today, but the numbers behind “the web” were much smaller. Here is a couple of quotes, plus my own thoughts of what has changed [...]

Interesting. Only a few days ago I wrote about possible competitors to facebook, and now I find two posts on techcrunch that relate to my post plus the discussion I had with Mr. White.
The first one is about start pages like pageflakes and netvibes actually offering a social networking functionality:
Until today Pageflakes users could create [...]