June 29, 2007
Actions speak louder then surveys
By Roland Hachmann in Ad News, Digital Marketing, Online Advertising, Web 2.0 | 0 comments
Behavioural Targeting is an interesting science. Tracking what people do on the web, not what the claim to do during surveys.
Apparently, the folks in the US are now employing behavioural targeting for the presidential elections. One year beforehand, they already measure and track the online behaviour of their fans. Amazing!
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