June 27, 2007

Boom chicka wah wah - or how to fascinate the children of the web.

By Roland Hachmann in Ad News, Communities, Digital Culture, Marketing, Other Advertising, Pop Culture, Trends, Viral Marketing, Web 2.0 | 0 comments

What a phrase:

We’re now at the busy crossroads where globalization meets Web 2.0

But it’s true in a way, and it is what this article from business week titled “Children of the Web” is all about. Plus a good case study of how Axe managed to fascinate the global youth with the tag line “boom chicka wah wah”, which was specifically aimed at being interculturally applicable for marketing.

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