Comments on: Werben & Wuergen: a parody of Becker, Brown and Hardy? http://www.web-jungle.com/2007/06/26/werben-wuergen-a-parody-of-becker-brown-and-hardy/ Fri, 5 Sep 2008 05:24:41 +0000 http://wordpress.org/?v=2.5.1 By: Mr White http://www.web-jungle.com/2007/06/26/werben-wuergen-a-parody-of-becker-brown-and-hardy/#comment-31500 Mr White Sat, 21 Jul 2007 08:58:11 +0000 http://www.web-jungle.com/2007/06/26/werben-wuergen-a-parody-of-becker-brown-and-hardy/#comment-31500 Wow. I *do* feel flattered. As close to a full quote as you can get. :-) I'd really be interested in the success rate for this campaign, i.e. how many people applied in response to W&W -- and about the quality of those leads! Wow. I *do* feel flattered. As close to a full quote as you can get. :-)

I’d really be interested in the success rate for this campaign, i.e. how many people applied in response to W&W — and about the quality of those leads!

]]> By: Roland http://www.web-jungle.com/2007/06/26/werben-wuergen-a-parody-of-becker-brown-and-hardy/#comment-31130 Roland Thu, 19 Jul 2007 20:48:28 +0000 http://www.web-jungle.com/2007/06/26/werben-wuergen-a-parody-of-becker-brown-and-hardy/#comment-31130 <p>Mr. White, you were right!<br /> And, by the way, parts of your comment have made it into the latest PR of N&L<br /> <a href="http://www.nolteundlauth.de/download/070705_Pressemitteilung_NOLTE&LAUTH.pdf" rel="nofollow">Impressive, check it out.</a></p> Mr. White, you were right!
And, by the way, parts of your comment have made it into the latest PR of N&L
Impressive, check it out.

]]> By: Smilie http://www.web-jungle.com/2007/06/26/werben-wuergen-a-parody-of-becker-brown-and-hardy/#comment-30991 Smilie Thu, 19 Jul 2007 08:32:46 +0000 http://www.web-jungle.com/2007/06/26/werben-wuergen-a-parody-of-becker-brown-and-hardy/#comment-30991 Well, as it now turned out the analysis of mr. white was totally right. NOLTE&LAUTH has gone public with being behind everything (see their website www.nolteundlauth.de - there you can find the corresponding press release) and there have also been articles in the german advertising magazines W&V and HORIZONT. I think that was a great way of promoting an agency and their culture and i'm pretty sure they will recieve a lot of applications. Well, as it now turned out the analysis of mr. white was totally right.

NOLTE&LAUTH has gone public with being behind everything (see their website http://www.nolteundlauth.de - there you can find the corresponding press release) and there have also been articles in the german advertising magazines W&V and HORIZONT.

I think that was a great way of promoting an agency and their culture and i’m pretty sure they will recieve a lot of applications.

]]> By: Roland http://www.web-jungle.com/2007/06/26/werben-wuergen-a-parody-of-becker-brown-and-hardy/#comment-27193 Roland Mon, 02 Jul 2007 20:12:41 +0000 http://www.web-jungle.com/2007/06/26/werben-wuergen-a-parody-of-becker-brown-and-hardy/#comment-27193 <p>I am impressed by this thourough analysis! It proves once again, that "big names" aren't everything. Execution is king ;)<br /> Thanks for this!</p> I am impressed by this thourough analysis! It proves once again, that “big names” aren’t everything. Execution is king ;)
Thanks for this!

]]> By: Mr White http://www.web-jungle.com/2007/06/26/werben-wuergen-a-parody-of-becker-brown-and-hardy/#comment-27192 Mr White Mon, 02 Jul 2007 20:08:55 +0000 http://www.web-jungle.com/2007/06/26/werben-wuergen-a-parody-of-becker-brown-and-hardy/#comment-27192 Go to www.gelbe-seiten.de (German yellow pages). And search for: 1. Becker, Brown & Hardy 2. Nolte & Lauth Result: 1. Es wurden keine Ergebnisse zu becker, brown & hardy gefunden. 2. NOLTE & LAUTH GmbH . . . 60329 Frankfurt . . . 70174 Stuttgart So...no results for BB&H, while N&L has offices in Stuttgart and Frankfurt. My hypothesis would go like this: 1. Becker, Brown & Hardy is fake. Including the website with the we-didn't-do-it-and-we'll-sue-anyone-who-does-banner. 2. NOLTE & LAUTH has been behind this the whole time. If my hypothesis proves right, this must be the best agency recruiting campaign EVER! N&L demonstrates: - competence in the viral space - a fine sense of self-irony - credibility as a great place to work Shopping in the extremely tight market for digital advertising talent where money alone can't buy the best people, N&L is pushing all the right buttons with prospective employees. Brilliant. Go to http://www.gelbe-seiten.de (German yellow pages). And search for:
1. Becker, Brown & Hardy
2. Nolte & Lauth

Result:
1. Es wurden keine Ergebnisse zu becker, brown & hardy gefunden.
2. NOLTE & LAUTH GmbH . . . 60329 Frankfurt . . . 70174 Stuttgart

So…no results for BB&H, while N&L has offices in Stuttgart and Frankfurt.

My hypothesis would go like this:
1. Becker, Brown & Hardy is fake. Including the website with the we-didn’t-do-it-and-we’ll-sue-anyone-who-does-banner.

2. NOLTE & LAUTH has been behind this the whole time.

If my hypothesis proves right, this must be the best agency recruiting campaign EVER!

N&L demonstrates:
- competence in the viral space
- a fine sense of self-irony
- credibility as a great place to work

Shopping in the extremely tight market for digital advertising talent where money alone can’t buy the best people, N&L is pushing all the right buttons with prospective employees. Brilliant.

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