Archive for June, 2007

Cool idea. At Experience Curve I found something about the site iWait, where you can either offer to wait for someone in a line, or alternatively bid for this someone to wait for you in line. It apparently became very relevant for some people during the iPhone launch last Friday…

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In this article on Read/Write Web (while I am still at it), there are three points, where Google says, that advertising needs to go:

Advertisers need to get better at creating a 1:1 experience for their users. As an example, she cited the work that Cadillac did with their MyCadillac campaign.
Advertisements need to continue increasing personalization. [...]

The Searchnomics Conference just took plave a few days ago. Read/Write Web covers the presentation of Marissa Mayer of Google, who talked about 8 areas Google is currently working on (or has launched only recently), which will define the future of search:
Automated translation: According to Mayer, someday in the future Google could automatically search content [...]

PSFK writes about the future of magazines, mainly about 4 points that I agree with:
1. Not many people seem interested in reading long-form journalism (The New Yorker, NYT Magazine, etc) in front of their screens.
2. Magazines are easily portable for a plane ride, or the commute home. Also, they can be a good weekend digest [...]

Behavioural Targeting is an interesting science. Tracking what people do on the web, not what the claim to do during surveys.
Apparently, the folks in the US are now employing behavioural targeting for the presidential elections. One year beforehand, they already measure and track the online behaviour of their fans. Amazing!

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What a phrase:
We’re now at the busy crossroads where globalization meets Web 2.0
But it’s true in a way, and it is what this article from business week titled “Children of the Web” is all about. Plus a good case study of how Axe managed to fascinate the global youth with the tag line “boom [...]

Steve Rubel writes about communities - online or offline, virtual or real, and there is one key point that I really agree with:
This is just the beginning, however. The most exciting moments will come when online communities are increasingly used to foster offline connections. That’s the big idea behind Meetup.com, for example, and why it’s [...]

Ok, this one will only be fun for those of you speaking German, but indeed it could actually be a clever viral stunt:

In total, it is a range of 10 videos (sofar) also found on the website Werben&Würgen, which seems to be made specifically for the videos making fun of the work environment of [...]

Behavioural targetting really is one of the biggest (if not THE) buzword in online advertising. Being able to offer the right product at the right time to the right audience, based on past behaviour clicking on ad banners, on pages on a corporate website, within email newsletters or a mixture of all of the above. [...]

Doritos has already made some experiences with user generated content - asking users to submit their homemade ads with the chance of having it aired during the superbowl. We all know how the story ended: a $13 video was put infront of an audience of 90 million people.
Pringles now sponsors Spiderman III and aks people [...]

Google has launched their performance based “pay per action” ad network and opened it up to selected advertisers, writes clickz.
Some believe the pricing model will reduce the impact of click fraud since PPA ads won’t fall prey to automated bots designed to click ads to boost keyword prices or generate more revenue for AdSense publishers. [...]