May 17, 2007

Dish your dirt viral game

By Roland Hachmann in Advergames, Digital Marketing, Online Advertising, Videos, Viral Marketing | 0 comments

Dish your dirt is a small “viral” online campaign site for Gavin & Stacey, apparently a UK sitcom or something like that. It asks you around 10 questions on embarrassing or stupid things you might have done at the office, at parties, etc. The nice thing is a little shocker at the end, which reminds me of a couple of joke *.exe files that were sent around a few years ago. Unfortunately the bad quality of the screenshot gives it away (you’ll see what I mean once you’ve gone through it).

From a marketing perspective there is an intelligent feature in it. While you wait for the “time consuming” calculation of the results of this survey, you get to see a short trailor clip of the show… Something you might otherwise not have watched.