Archive for May, 2007

May 31, 2007

Gates and Jobs interviewed during the D5

This is one of those most amazing setups: Bill Gates and Steve Jobs are being interviewd during the “All Things Digital” conference this year. They talk about the computer, software and internet industry, some thoughts about the history but also the future, etc. Well worth watching, also very entertaining!

It already starts with a prologue of [...]

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May 31, 2007

The unexpected power of TV advertising

Even though the discussion about the life after the 30 Sec. Spot continues, there are still some amazing examples of how TV advertising produces visible results.
There is a TV spot for German Telekom currently running in Germany, that is quite nicely done, a few nice special effects, absorbing visuals and surprising scene-cuts. But really nothing [...]

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May 30, 2007

Links & News, 30.05.07

Joseph Jaffe on an Ad Age feature of the Coca Cola Second Life promotion
Werbeblogger links to a “Spam Radio“. Where you can have an automatic Computer Voice read out your spam to you. Nice idea filed under “new and useless”.
German Themenblog features a nice (and rather long) post about the current status quo of the [...]

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May 30, 2007

Google Maps with Videos of the Streets

I know this has launched already some days ago. But I am fascinated by it nevertheless!
Googlemaps now offers 360° views of the streets of some of the major cities in the US. But not only view from selected hotspots. You can virtually “drive down” fifth avenue by clickin on the arrows in you can see [...]

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May 30, 2007

A video on everything is miscellaneous

Here is a cool 60 minutes video of a David Weinberger presentation on his new book “everything is miscellaneous“.
[googlevideo]2159021324062223592[/googlevideo]
60 minutes is quite long. But it is very much inspiring, if you’re into the categorization of things, the order of information, data vs metadata, etc.

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May 24, 2007

Google Testing In-Stream Video Ads

Latest news is: Google is now testing in-Stream Video ads:
Ad creative will be less than :30 and made skippable for users. Publishers will be able to select which videos to monetize, and track their performance using AdSense. Publishers can also choose where the ads will appear within the videos. Akin to standard AdSense deals, ad [...]

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May 24, 2007

Product Placement in Europe soon official

Paid display of products in TV-Shows without any referrence to the story was - so far - illegal in Europe. Or at least in Germany. Some German TV stations lately got into trouble for displaying products in soap operas. This might seem trivial to people in the US, where this is normal, as far as [...]

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May 23, 2007

Links & News, 23.05.07

David Gelernter has a vision of the future web being “a worldbeam”.
How long will Bud.tv still exist? Werbeblogger lists a few de-motivating facts. PSFK also writes about it.
Ask Google what to do. Soon enough, they’ll know everything about you anyway.
Google’s Zeitgeist is over. Not it’s Hot Trends. A dream for any analysts mind…
Google apparently buys [...]

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May 23, 2007

The changing landscape of (blog) search

Steve Rubel writes about the changing landscape of blog search. Google killed it, he claims, and it seems plausible.
For one, there is good reason why the attractiveness of search engines like technorati has faltered:
The improvements are nice, but I have to admit that I don’t use Technorati nearly as much as I used to. Link [...]

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May 23, 2007

Live Iraque Paintball Shooting on the Web.

This guy lets people shoot at him with a paint gun via the web. It’s meant to show the daily struggle people living in Iraque face…

At YouTube you can see his VideoBlog, where he gives updates about everything, including where he’s been hit. You can see the walls being covered in paint, it’s amazingly cruel. [...]

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May 22, 2007

Viral movie promotion for batman

It is amazing. A viral campaign apparently already started for a movie, that will launch in 2008. That is at least 7 months down the line. I wonder how early is too early?
But, given the fact that it is a viral campaign, they need some time for spreading it.
There is a good overview about what [...]

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