Gates and Jobs interviewed during the D5

This is one of those most amazing setups: Bill Gates and Steve Jobs are being interviewd during the „All Things Digital“ conference this year. They talk about the computer, software and internet industry, some thoughts about the history but also the future, etc. Well worth watching, also very entertaining!

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It already starts with a prologue of other incidents in the last few decades, when the two met for discussions.

Watch Steve talk about things he can’t talk about yet, but „they are beautiful, so amazing, they will blow you away“. Again and again. And Bill trying to tell fascinating stories by stating facts.

If you don’t have the time to watch it all the way, make sure you watch at least the „highlights reel

The unexpected power of TV advertising

Even though the discussion about the life after the 30 Sec. Spot continues, there are still some amazing examples of how TV advertising produces visible results.

There is a TV spot for German Telekom currently running in Germany, that is quite nicely done, a few nice special effects, absorbing visuals and surprising scene-cuts. But really nothing special.

Yet, the spot draws you in, fascinates you (well, at least me). And that’s mainly because of the song they’ve chosen. It’s „Paint it Black“ by the Rolling Stones and a search on Technorati for this song shows that many people talk about it.

Indeed, if you look at Yahoo! Clever (Yahoo! Answers) in Germany, there are many people looking for the song in the Telekom Ad.

And, furthermore: this song, even though a few decades old, made it all the way to Nr. 2 of the German iTunes charts! Listed before Maroon 5 and P!nk, for example!

The product of German Telekom launches on the 4th of June, so we don’t know yet, how successful this will be.

But we certainly know already, that the TV spot has helped the Rolling Stones catapult one of their classics all the way up the charts. I find this rather amazing.

Links & News, 30.05.07