Mini (Cooper) Movies

Mini apparently steps into the path of the no longer existing BMWfilms.com by producing its own little clip series. They are a homage to the old starsky&hutch series, as adweek writes, and are directed by Todd Phillips, who directed the movie in 2004. Here is a trailer:

https://www.youtube.com/watch?v=NGrrPReQaOE

The website is hammer&coop, where you can find further movies. Three episodes are already online, the other ones follow one each per week.

hammercoop.jpg

Taking a Mazda for an unusual Testdrive

On Nagare Island within Second Life you can now test drive the new Concept-Car Mazda Hakaze. I have tried it of course, but controlling the car is not that easy. As you can see in that screenshot, I wasn’t the only one having difficulties. The one in front of me was no expert either. But it was fun, nevertheless. And I made the „Jump“. Which one? Go find out! (Coordinates are, apparently: Nagare Island 128, 128)

mazda.jpg

A new Zoomquilt with endless Zoomeffect is online

I love these „Zoomquilt“-Animations, they’re great:

zoom1.jpg

Several artists gathered to produce an endless zoom animation where you zoom into one digital art only to enter another one through the center. All the way, until you reach the first one again. Brilliant. Each artist needs to make sure that their drawing fits with the previous and the next one following. At the end a flash programmer puts it together…
Here is a link to the Interactive Zoomquilt. And here is an automatic Zoomquilt.

zoom2.jpg

There was already a previous project: Zoomquilt 2005. I already blogged about this on my German blog. That one was a little smaller, as there not as many artists involved.

Jeep and Marvel at online comics.

Here is a nice little idea: Jeep and Marvel Comics have started a „user-generated-comic“ campaign. They have launched the below website:

jeep.jpg

The first couple of chapters of this comic are already available online. The next chapters wait for content input by the users – that is us, all of us. A professional comic artist will then put these ideas into this comic strip. And i assume, he’ll always make sure that there is a Jeep somewhere within the story.
And whoever participates gets a printed out version of the comic later on – or so it says on Adverblog.

I never guessed that there was such a big target group overlap between Marvel and Jeep. Or are they targetting the kids of Jeep drivers?

AdJab blog retired…

One of my favourite advertising related news sources has retired. The blogs network Weblogs, Inc. has retired adjab.com.

It has been a good source of advertising and marketing input for me. Sometimes I could hardly catch up with all the posts that they put out everyday. And especially after not having read the blog for quite a few days (which is why I only found out now) I had expected more than only 30 unread posts – it already made me a little suspicious…

Shame. But, as it is written in a post of the 1st of February:

It’s important to point out that a blog retirement is not a blog failure. Here at Weblogs, Inc. we are continually honing our network to be the best content engine for readers and bloggers both. In part, that means figuring out how to divide our resources that, sadly, are not infinite. We have changed tremendously in the last three years, expanding wildly at the start into a sort of bulk publishing model, then refining and contracting somewhat into a leaner machine. We have more bloggers than ever before, and fewer blogs. That means a dazzling concentration of minds and voices in our chosen fields of publication.

Many thanks to you guys, I enjoyed the show.

On a side note, it seems like a few blog networks are consolidating. I know of at least another one in Germany, that stopped a few of their blogs. Anyone heard of any others? Does Gawker still run all its blogs?