February 14, 2007

Jeep and Marvel at online comics.

By Roland Hachmann in Ad News, Digital Marketing, Marketing, Online Advertising, Pop Culture, Web 2.0 | 0 comments

Here is a nice little idea: Jeep and Marvel Comics have started a “user-generated-comic” campaign. They have launched the below website:

The first couple of chapters of this comic are already available online. The next chapters wait for content input by the users - that is us, all of us. A professional comic artist will then put these ideas into this comic strip. And i assume, he’ll always make sure that there is a Jeep somewhere within the story.
And whoever participates gets a printed out version of the comic later on - or so it says on Adverblog.

I never guessed that there was such a big target group overlap between Marvel and Jeep. Or are they targetting the kids of Jeep drivers?

For your bookmarks: These icons link to social bookmarking sites where readers can share and discover new web pages.