Archive for February, 2007
February 28, 2007
By Roland Hachmann in Ad News, Advergames, Digital Marketing, Gaming, Marketing, Online Advertising | 0 comments
Adfreak points me to a nice Nokia Advergame. You are the driver of a French Lady who apparently needs to take care of some dubious business in Paris. So you drive her around the beautiful city:
Instead of re-creating the city using computer animation, they shot actual footage on the Ile St. Louis. While you’re driving, [...]
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February 27, 2007
By Roland Hachmann in Digital Marketing, Fun, Marketing, Videos, Viral Marketing | 0 comments
Here is a cool example of a “viral” video for sneauxshoes skating sneakers done as a Stop Motion Film:
Very well done, even though they had some trouble during filming this, as you can see in this outtake:
(via Lumma)
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February 26, 2007
By Roland Hachmann in Ad News, Marketing, Online Advertising, Other Advertising, Videos | 0 comments
Google has partnered with Sony BMG, Condé Nast and Dow Jones & Company to distribute video content to third party sites. At the same time, these videos will show adverts. Here is a short description how it would work, found on the NY Times Website:
On the financial news site StreetInsider.com, for example, videos from The [...]
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February 26, 2007
By Roland Hachmann in Communities, Digital Culture, Digital Marketing, Web 2.0 | 0 comments
Clickz writes that Fox Interactive Media buys an ad targeting firm to leverage MySpace profile data. And I ask myself: what the heck have they done before? They have, apparently, used some data to optimise for Google ads, but much was not done.
“The driving reason to do it is to make more money selling ads,” [...]
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February 25, 2007
By Roland Hachmann in Digital Culture, Fun, Life & Stuff, Pop Culture, Social | 0 comments
Here is a tough assignment: Shut down your computer for a whole day and become analog, as PSFK pointed out. They quote the official site with this:
Be a part of one of the biggest global experiments ever to take place on the Internet. The idea behind the experiment is to find out how many people [...]
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February 24, 2007
By Roland Hachmann in Ad News, Digital Marketing, Marketing, Online Advertising | 1 comment
Mini apparently steps into the path of the no longer existing BMWfilms.com by producing its own little clip series. They are a homage to the old starsky&hutch series, as adweek writes, and are directed by Todd Phillips, who directed the movie in 2004. Here is a trailer:
The website is hammer&coop, where you can find [...]
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February 18, 2007
By Roland Hachmann in Digital Culture, Digital Marketing, Gaming, Online Advertising, Virtuality | 0 comments
On Nagare Island within Second Life you can now test drive the new Concept-Car Mazda Hakaze. I have tried it of course, but controlling the car is not that easy. As you can see in that screenshot, I wasn’t the only one having difficulties. The one in front of me was no expert either. [...]
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February 17, 2007
By Roland Hachmann in Digital Culture, Fun, Pop Culture, Web Toys | 0 comments
I love these “Zoomquilt”-Animations, they’re great:
Several artists gathered to produce an endless zoom animation where you zoom into one digital art only to enter another one through the center. All the way, until you reach the first one again. Brilliant. Each artist needs to make sure that their drawing fits with the previous and the [...]
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February 14, 2007
By Roland Hachmann in Ad News, Digital Marketing, Marketing, Online Advertising, Pop Culture, Web 2.0 | 0 comments
Here is a nice little idea: Jeep and Marvel Comics have started a “user-generated-comic” campaign. They have launched the below website:
The first couple of chapters of this comic are already available online. The next chapters wait for content input by the users - that is us, all of us. A professional comic artist will then [...]
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February 13, 2007
By Roland Hachmann in Ad News, Blogs, RSS & Co., Digital Marketing, Marketing | 0 comments
One of my favourite advertising related news sources has retired. The blogs network Weblogs, Inc. has retired adjab.com.
It has been a good source of advertising and marketing input for me. Sometimes I could hardly catch up with all the posts that they put out everyday. And especially after not having read the blog for quite [...]
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February 12, 2007
By Roland Hachmann in Fun | 0 comments
I just found a few new words for the evergrowing vocabulary list of bullsh*t bingo on Yvonnes blog:
Blamestorming
Sitting around in a group discussing why a deadline was missed or a project failed and who was responsible.
Seagull Manager
A Manager who flies in, makes a lot of noise, shits over everything and then leaves.
Salmon day
The experience of [...]
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