Archive for February 2007
Driving down the streets of Paris
Adfreak points me to a nice Nokia Advergame. You are the driver of a French Lady who apparently needs to take care of some dubious business in Paris. So you drive her around the beautiful city:
Instead of re-creating the city using computer animation, they shot actual footage on the Ile St. Louis. While you’re driving, you can fool around with Nokia’s car kit by using its GPS features and changing the music.
On the site, it takes ages until the game has loaded…
And the game controls seem a little sluggish – but maybe it’s just my PC.
And it’s well worth it. The grafics are brilliant, and having lived in Paris for a year, I actually recognised most of the spots.
Human skateboard viral video plus outtakes
Here is a cool example of a “viral” video for sneauxshoes skating sneakers done as a Stop Motion Film:
Very well done, even though they had some trouble during filming this, as you can see in this outtake:
(via Lumma)
Fox starts ad targeting to leverage MySpace profile data
Clickz writes that Fox Interactive Media buys an ad targeting firm to leverage MySpace profile data. And I ask myself: what the heck have they done before? They have, apparently, used some data to optimise for Google ads, but much was not done.
“The driving reason to do it is to make more money selling ads,” said Barrett.
I’m impressed by their sharpness. Or by Clickz actually publishing that quote?
Till now, the News Corp division has done little to capitalize on the information that, when paired with SDC’s ad optimization technology, will allow for highly-refined audience segmentation and contextual micro-targeting.
So what’s new?
Anyway, apart from that, it is of course the right move. A little late – and it can’t just be due to the fact that they had to go through “a ton” of potential firms for acquisition.
Mini (Cooper) Movies
Mini apparently steps into the path of the no longer existing BMWfilms.com by producing its own little clip series. They are a homage to the old starsky&hutch series, as adweek writes, and are directed by Todd Phillips, who directed the movie in 2004. Here is a trailer:
The website is hammer&coop, where you can find further movies. Three episodes are already online, the other ones follow one each per week.
Taking a Mazda for an unusual Testdrive
On Nagare Island within Second Life you can now test drive the new Concept-Car Mazda Hakaze. I have tried it of course, but controlling the car is not that easy. As you can see in that screenshot, I wasn’t the only one having difficulties. The one in front of me was no expert either. But it was fun, nevertheless. And I made the “Jump”. Which one? Go find out! (Coordinates are, apparently: Nagare Island 128, 128)
