January 28, 2007

Sweden to set up embassy in Second Life

By Roland Hachmann in Digital Culture, Digital Marketing, Gaming, Pop Culture, Virtuality | 1 comment

Here is a curious initiative: Sweden to set up embassy in Second Life

Sweden is to become the first country to establish diplomatic representation in the virtual reality world of Second Life, officials said on Friday.

“We are planning to establish a Swedish embassy in Second Life primarily as an information portal for Sweden,” Swedish Institute (SI) director Olle Wästberg told AFP.

They won’t issue visa, instead they will tell people how the obtain visa for Sweden in the real world. And they want to inform people of how nice and beautiful Sweden is… This sounds more like a regular tourist information to me, than an embassy. But nevermind - I like Sweden and I hope this helps.

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