Community is Community, Online and Offline

Micro Persuasion points me to a piece of research about the fact that:

The online world is just as important as the real world, feel a large portion of internet users in the United States. [...] 43 per cent of internet users who are members of online communities “feel as strongly” about their virtual community as their real world community.

I wonder if those figures are similar in Germany or Europe in general. What also means, especially for us marketers: build a strong community around your brand (in any way possible: blogs, forums, etc.) and you should - in theory - reach a certain level of relevance and “feel strongly”-factor for your brand.

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