Archive for December, 2006

… I wish you a merry Christmas, I hope you all have relaxing holidays and a good, enjoyable run up to New Years Eve.
I myself will be spending this time with my family, looking forward to a few days of good company, good meals, good music and good times.
So I will get back to blogging [...]

We have already seen quite a few ideas of the internet being adapted for Advertising.
Now the Dutch Grolsch Brewery has taken the “one red paperclip” story of the guy who in essence traded a red paperclip for a real house by doing many clever trades along the way. In the Grolsch Story, a guy trades [...]

An editor of wired, Robert Lemos, has stopped watching regular TV and replaced everything with internet content.

Suddenly, our family was not sitting together in the living room watching television — except for the occasional DVD movie — but instead scattered around the house. My wife and I watched our shows on our office computers, and [...]

A nice and ironic web 2.0 application: a site where you can create you’re own xmas wrapping paper…

The images are taken from flickr, of course. And they have made sure it’s as web2.0-ish as possible, including the round corners, the share-me button and the versioning (”alpha, beta, gamma, whatever”) - and at the end of [...]

Some Links & News I haven’t had time to blog about in the last couple of days:

Tim O’Reilly was interviewed by German Spiegel Online (one of my main news sources). One of the questions: would Mr. O’Reilly show the current wewb 2.0 content (and here: mainly youtube videos) to aliens, in order to show how [...]

Bob Liodice of ANA has posted his 10 trends of how marketing will be transformed in 2007:

Consumer in control: brand marketers will radically reinvent their approaches, putting the consumer in the driver’s seat and unleashing a tsunami of interactive campaigns across all media forms.
New agenda for agencies: Marketers will expect them to integrate strategic brand [...]

Time Magazin has once again named their person of the year. But this time, it’s following the hype of web 2.0 and all that buzz around it, so the person of the year is us. The people of the internet, the bloggers, chatters, homepage designers, forum contributors, the Myspacers and Youtubers, etc. etc. Because we [...]

I just found a funny microsite by accidentally (!) clicking on a banner. It did, however, entertain me for a few minutes, trying to explore what’s possible on that site.
The site shows a typical street crossing with people walking around in all directions.
Then, clicking on the treo options (the orange arrows), the scenery changes slightly. [...]

Engagement By Engagement points me to Ten Mega Trends Transforming Marketing Measurements
They sound reasonable:

Digital Network Adoption
Attention Erosion
Speed of Measurement
Democratization of data and analytics
Observational Measurements
Unstructured Data
Beyond Demographics
Customer centric measurements and planning
Data integration comes of age
Reevaluating relationships with whom and what we measure

More detail on the linked website, well worth a read.
(Well, apparently, it was originally posted [...]

Steve blogging as the Creative Generalist had a brilliant idea some time ago:
A university pal and I made a pact upon graduation. The deal was that we would venture out into the world and build our careers but that one day we would meet up again and start our own university program, a Faculty of [...]

It’s that time of the year again. Time to guess what will happen during the next year. My horoskope said it will be a brilliant year. But that’s just as precise and trustworthy as some of the predictions I posted about last year. Some of it became real, some didn’t. Well, PSFK is asking for [...]

I don’t understand the spammers. Why would they spam me and include a URL for Google? This is what I just found (and what Akismet missed, unfortunately):
HI! I’ve have similar topic at my blog! Please check it..
Thanks.
[url=http://www.google.com][/url]
there was no other URL in the whole spa