October 12, 2006
By Roland Hachmann in Blogs, RSS & Co., Digital Marketing, Online Advertising, Other Advertising | 0 comments
Joseph Jaffe is asking us to take part in his “exercise in futility”.
He asks us to leisurely watch television and then answer a few apparently easy questions:
how many commercials in totality do you think you watched?
how many commercials did you remember?
of these commercials, how many brands did you remember (as opposed to “the one with [...]
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October 12, 2006
By Roland Hachmann in Blogs, RSS & Co., Digital Culture, Digital Marketing, Uncategorized, Web 2.0 | 0 comments
Jakob Nielsen has some interesting views about the downsides of the 1% rule that I blogged about. In his article
Participation Inequality: Lurkers vs. Contributors in Internet Communities he lists those “Downsides of Participation Inequality”
The problem is that the overall system is not representative of Web users. On any given user-participation site, you almost always [...]
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October 10, 2006
By Roland Hachmann in Digital Culture, Pop Culture, Search Engine Stuff, Viral Marketing, Web 2.0, Web Toys | 0 comments
PVR Wire has a good analysis of the YouTube acquisition by Google.
Google itself is already the 3rd busiest site on the internet, and now that it owns YouTube the company has control over a tremendous number of internet users, probably a higher percentage than anyone else!
Here is an Alexa comparison of Google Video and YouTube:
So [...]
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October 10, 2006
By Roland Hachmann in Digital Culture, Pop Culture, Search Engine Stuff, Web Toys | 0 comments
Yahoo! has launched a time capsule:
Yahoo today announced the launch of what is expected to be the world’s largest time capsule in history. Starting today, Yahoo! is encouraging people from around the world to contribute personal photos, stories, thoughts, ideas, poems, prayers, home movies, music and art to an online anthropology project designed to celebrate [...]
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October 2, 2006
By Roland Hachmann in Ad News, Blogs, RSS & Co., Digital Culture, Digital Marketing, Online Advertising, Other Advertising, Pop Culture | 0 comments
Frank Barnako writes about the new prices for advertising on Rocketboom:
Baron said he’s just done a deal worth $80,000 for a week of commercials in his videoblog. Claiming a daily audience of some 300,000 people, Baron could be getting more than a $55 CPM for his ads. You could get a discount, though. He’ll [...]
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October 1, 2006
By Roland Hachmann in Blogs, RSS & Co., Digital Culture, Digital Marketing, Web 2.0 | 1 comment
Techcrunch has an interesting video online: Web 2.0: The 24 Minute Documentary. (Ok, its almost 2 months old, but nevertheless very interesting.)
The topics discussed include:
1. What is Web 2.0?
2. Are we in a bubble?
3. What are the business models that will work on the web today?
4. What is the role of publishers in a user [...]
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