September 27, 2006

Zune on Ellen: Microsoft’s new leaking campaign

By Roland Hachmann in Ad News, Digital Marketing, Viral Marketing | 0 comments

Just found this on Adjab: Zune on Ellen: Microsoft’s new leaking campaign.

Not bad going for Microsoft. With this kind of advertising they might actually invade the iPod space. I guess they had already practised. At least that’s what it looks like in this video, that was supposed to be “internal” but then hit YouTube nevertheless. (That must have been a well-orchastrated publicity stunt.)

Now they sent the Zune Player (couldn’t they have chosen a better name?) to so called influentiers and opinion leaders, such as Ellen, who presented the player in her TV show.

What I particularly like about the Zune Player, though (without actually having seen one myself - is the landscape display for movies, which probably makes it more fun to watch movies on this thing than on the iPod Video!

But back to my point: it seems like Microsoft might actually get their marketing right this time AND apply it for a good product. These two things were rarely seen before on their own, if at all - and almost never in combination.

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