von Roland Hachmann | Jul 13, 2006 | Blog, Digital News
Umair hast an interesting Post about how strategy is in danger of becoming the new commodity (in his opinion), and the fact that creativity will be the next thing to add true value:
In a world where strategy is a commodity, creativity becomes the vital factor from which value flows. When everyone can think strategically about everything, the locus of value creation shifts from out-thinking everyone to out-creating them.
I don’t full agree. True, strategy is a lot about analysis and in that respect it is a commodity, in the same sense that information itself is becoming a commodity. But strategy is also about what you do with that information and analysis. And when you think about it: that is, in effect, creativity. Shaping the future, going new ways.
Everything else is just management, as one of the commentators wrote:
strategy is a subset of creativity – it is management that is the commodity and it is management that is no longer adding value.
von Roland Hachmann | Jul 13, 2006 | Blog, Digital Culture, Digital Marketing, Digital News, Mobile Marketing
Lucky Magazine Introduces Mobile Marketing Program.
Readers just have to text a message to the magazine to purchase goods advertised within this magazine. The whole system uses PayPal’s Mobile Text2Buy technology.
Nice idea, since the mobile phone is something you always carry with you. As opposed to the internet, a mobile connection is really always present.
The market is apparently not very big yet (and won’t be for quite some time in Germany, I am sure), but is expected to grow quickly in the next ouple of years.
Sofar, however:
most marketers will remain on the sidelines until there is substantial positive buzz and some sort of tipping point in the mobile marketing arena is reached
(via)
von Roland Hachmann | Jul 12, 2006 | Blog, Digital Culture, Digital News
Apparently, MSN is launching an Interactive Baseball Reality Show as clickz writes.
The team for this „Fan Club“ will be the Schaumberg Flyers:
„Fan Club“ content will consist largely of short-form video. Background information on the team, the Illinois-based Schaumberg Flyers, will populate the site upon its launch. Along the way, users will be able to select the team roster, determine batting order and choose pitchers. They’ll also be able to make decisions on roommate assignments and player trades. Whatever they collectively decide will be implemented, and they’ll then be able to watch the results via short-form video and text narrative.
Apart from the new kind of customer engagement and storytelling, this will be a particularly interesting experiment with the Wisdom of the crowds. If the majority of the fans can vote on player trades, batting order, etc. they should (according to that theory) perform better than the average coach, possibly even better than the best coach.
von Roland Hachmann | Jul 11, 2006 | Blog, Digital News
The worldcup is over, but I can’t quite close the chapter. Everyone has been amazed with Zidane headbutting Matterazzi. Apparently, Matterazzi admitted to having insulted Zidane badly – Zidane hasn’t said anything yet.
But: it has taken some guys only 2 days (and probably nights) to come up with this this online game. You get points for heavily headbutting the italien guy. And if you manage to hit him far enough that he hits is team mates, then you get extra points:
However, the game itself is not too exciting, apart from its absolute timeliness…
[update] here and here is another such game, this one being even slightly more fun!
von Roland Hachmann | Jul 6, 2006 | Blog, Digital Culture, Digital News
In addition to my post about Amanda leaving Rocketboom, I would like to add two links I found at Joseph Jaffes Blog:
On her own blog, Amanda writes about her view of the story plus she publishes a letter Andrew wrote to her, including her comments to what he wrote: Amanda UnBoomed: For the Record
Also, on another site, there is a short video message by Amanda.
[update:] .. and it makes it into the top press!
Wo ich sonst so bin...