Archive for July, 2006

I have already posted my suspicisions about real participation in consumer generated media or content sites. The Guardian now has some more numbers in the article about the 1% rule
It’s an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will [...]

PSFK has put together a cool movie on Urban Spam , aka Guerrilla Marketing. Quite a lot of stuff I have seen aroung the blog(s) in the last year or so, but also a lot of stuff was new and fascinating. (And of course, some stuff was just too obvious or boring…)

For your bookmarks:
These icons [...]

There is a new, useless but nice idea for ad campaigns: Sony is currently shooting their new commercial. We all remember the Bravia Ad with the million-colour balls in the streets of San Francisco. Well, the new commercial is going to be shot in (sunny?) Scotland, as the blog for the commercial mentions. And that’s [...]

… or more than 2.5 billion in just one month, writes ExperienceCurve. That is 60% of all videos watched online - and that’s a pretty large figure, considering most people don’t even know YouTube yet or watch online videos at all, for that matter.
At the same time, Nielsen states that TV Networks count 20 million [...]

There is a rather good and interesting review of the book “The Long Tail” by the The New Yorker. I just ordered a copy of that book today. Even though I feel I have read so much about the book online in blogs and reviews, that I don’t see how the original print edition can [...]

Umair hast an interesting Post about how strategy is in danger of becoming the new commodity (in his opinion), and the fact that creativity will be the next thing to add true value:
In a world where strategy is a commodity, creativity becomes the vital factor from which value flows. When everyone can think strategically about [...]

Lucky Magazine Introduces Mobile Marketing Program.
Readers just have to text a message to the magazine to purchase goods advertised within this magazine. The whole system uses PayPal’s Mobile Text2Buy technology.
Nice idea, since the mobile phone is something you always carry with you. As opposed to the internet, a mobile connection is really always [...]

Apparently, MSN is launching an Interactive Baseball Reality Show as clickz writes.
The team for this “Fan Club” will be the Schaumberg Flyers:
“Fan Club” content will consist largely of short-form video. Background information on the team, the Illinois-based Schaumberg Flyers, will populate the site upon its launch. Along the way, users will be able to select [...]

The worldcup is over, but I can’t quite close the chapter. Everyone has been amazed with Zidane headbutting Matterazzi. Apparently, Matterazzi admitted to having insulted Zidane badly - Zidane hasn’t said anything yet.
But: it has taken some guys only 2 days (and probably nights) to come up with this this online game. You get [...]

In addition to my post about Amanda leaving Rocketboom, I would like to add two links I found at Joseph Jaffes Blog:
On her own blog, Amanda writes about her view of the story plus she publishes a letter Andrew wrote to her, including her comments to what he wrote: Amanda UnBoomed: For the Record
Also, on [...]

Just found out via Micro Persuasion, that Amanda Congdon Leaves Rocketboom.
But what will Rocketboom be without Amanda Congdon. And who is Andrew Baron?
I know that’s a bit sarcastically writen, but in essence, the rocketboom brand is directly linked to Amanda Congdom. Almost like the Larry King show is useless without, well, Larry King. Or [...]

It’s not really a new fact, that advertisers are trying to do all sorts of stuff for getting the attention of consumers. However, in the last couple of days I read about two new payment models introduced by startups that want to offer a better, more efficient way than traditional media buys to place ads [...]