May 25, 2006
Germans Contractually Obligated To Drink Swill
By Roland Hachmann in Other Advertising, Other Links | 0 comments
We are facing a major insult: we will have to drink Bud inside the world cup stadions and 500m around them, as AdPulp found out.
Three things come to my mind why this doesn’t have to be a major problem:
- Manage expectations right: don’t call it “beer”
- As far as I know, not many Germans got tickets for the stadions in the first place, so why care?
- If their aim was to convince Germans to drink Bud from now on, then at least part of the 47m they spent for this monopoly is completely waisted.
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