May 25, 2006

Germans Contractually Obligated To Drink Swill

By Roland Hachmann in Other Advertising, Other Links | 0 comments

We are facing a major insult: we will have to drink Bud inside the world cup stadions and 500m around them, as AdPulp found out.

Three things come to my mind why this doesn’t have to be a major problem:

  1. Manage expectations right: don’t call it “beer”
  2. As far as I know, not many Germans got tickets for the stadions in the first place, so why care?
  3. If their aim was to convince Germans to drink Bud from now on, then at least part of the 47m they spent for this monopoly is completely waisted.
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