April 22, 2006

Links & News - 22. April

The Boston Globe lists 8 reasons why blogging is good for you and your career. (via)
Futurelab asks: Brand Innovation: What�s Next? and gives some advice how to change brand management in the future: “In short, brands need to stop talking “to”, yet start talking “with” their customers.” Not new, but always true.
Church of the customer blog writes about some leading companies (e.g. Yahoo and Dow Jones) creating job positions for Word of Mouth Marketeers.
German Advertising magazine w&v has good news: the online advertising market grows, even in Germany, and German multimedia agencies experience strong growth, too.
Random Culture says, that the Long Tail should be the book to buy, if you only buy one book this year. I agree, I can’t wait for it either. It ships in July, but you can already pre-oder now at amazon.
Another one from Random Culture: a video compilation with excellent Guerrilla and outdoor ideas