Archive for April, 2006

Webmonkey has an interview aboutSearch Engine Optimization: “Bryan Zilar recently sat down with strategy consultant and SEO guru Jason McQueen to talk about all things search”.
Yahoo! now offers an online video meshup tool, writes business 2.0 blog.
Futurelab calls the Gnarls Barkley Nr. 1 hit video a casestudy in word-of-mouth.
Marketing.fm points me to the Technology Evangelist, [...]

There is a fairly new and highly discussed movement going on, called: Save the Internet.
What does it mean, and what is this movement for? David Weinberger has answers:
Net neutrality (formerly known as the end-to-end principle) means that the people who provide connections to the Internet don’t get to favor some bits over others. This [...]

An Article on CNN descripes how Netflix worked for 7 years on improving their envelope to be sent by mail the most cost efficient way. Nice try. They should have asked themselves, if their distribution channel was future-safe in the first place.
How well those iconic red envelopes will help the company fend off [...]

The Boston Globe lists 8 reasons why blogging is good for you and your career. (via)
Futurelab asks: Brand Innovation: What�s Next? and gives some advice how to change brand management in the future: “In short, brands need to stop talking “to”, yet start talking “with” their customers.” Not new, but always true.
Church of the [...]

Scanning through my feeds, I noticed that there is a a lot of talk about the new Philips technology, that will not let the user skip ads, as AdJab writes, for example.
At the same time I now found out that
adfreak has received a comment by Philips, that this is not really the case, instead they [...]

This Blog Sits at the Intersection of Anthropology and Economics has post with the 10 rules of Trend watching.
Very interesting, especially point Nr. 4: no cool hunting. It’s too tempting to just look for the cool trends and write about them while the really big trends with lots of spending power are not noticed or [...]

MarketingVOX has some info about the impact and effect of Online Advertising:
Some 57.1 percent of all web users 18 years and older say the internet serves as the primary source of information
I liked that figure, but when continuing to read, I had to find out:
TV commercials, however, apparently still make the most impression. [...]

Adverblog points us to two adver-podcasts (or whatever they’re called) by Amazon and Bacardi.
Nike has developed JogaTV, a desktop application that downloads latest soccer videos and related footage to a desktop near you.
Gareth Kay links to a new ad for VW by their new ad agency CP&B. Nice idea, great execution!
Google integrates real estate and [...]

Chevy shares statistics about the Tahoe campaign
Of total submissions to chevyapprentice.com:

About 84% have been straight product-pieces favorable to the Tahoe
Of the remaining 16% of submissions, the majority are either anti-SUV (as a category) or the creator is using the ad as a platform to promote a specific cause or defame a particular group; a minority [...]

Web Development Sees ‘Marketing Renaissance’ writes clickz and offers a nice quote by Martin Reidy, president of Modem Media:
“A Web site is no longer a place where people can go and read stuff. It’s now a 24×7 marketing engine where people can interact with your brand, and you can, in turn, see what’s important [...]

There is a fairly new campaign out for the “All new Volvo C70” including this Microsite:

The animations are nicely done, but the page flipping mechanism of the book just totally confuses me!

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