Comments on: Joga.com - “social advertising” by Google and Nike http://www.web-jungle.com/2006/03/21/jogacom-social-advertising-by-google-and-nike/ Sat, 30 Aug 2008 02:09:05 +0000 http://wordpress.org/?v=2.5.1 By: Web Jungle » Blog Archive » New Nike Ronaldinho Spot http://www.web-jungle.com/2006/03/21/jogacom-social-advertising-by-google-and-nike/#comment-45 Web Jungle » Blog Archive » New Nike Ronaldinho Spot Wed, 29 Mar 2006 21:21:08 +0000 http://www.web-jungle.com/?p=233#comment-45 [...] By now I also heard from some friends who actually do watch television regularly, that the Eric Cantona Spot appears on a view German stations - mainly the sports channels, of course. Sofar, I haven’t seen it myself, though. [...] [...] By now I also heard from some friends who actually do watch television regularly, that the Eric Cantona Spot appears on a view German stations - mainly the sports channels, of course. Sofar, I haven’t seen it myself, though. [...]

]]> By: Alex http://www.web-jungle.com/2006/03/21/jogacom-social-advertising-by-google-and-nike/#comment-42 Alex Wed, 22 Mar 2006 00:24:10 +0000 http://www.web-jungle.com/?p=233#comment-42 Hi, I think this is an interesting clash between Google/Nike and Yahoo!/Adidas. The latter being the official sponsors of the FIFA World Cup and the ones that have the right to advertise by using the Cup... However, it could be stylized as a clash between Web2.0 (the second generation Internet) and Web1.0 (1st generation Internet). The former, new generation of web stunts, is based on participation. Joga.com lets users create the content. It is potentially chaotic, but will be right from the grassroots, right to the point, and will address the soccer community's present concerns, hopes and hot topics. The latter, old generation of web stunts, is based on an impressive website with tuns of editorial content, with a very nice face, but will risk being irrelevant to soccer fans beyond providing mere results, basic info and videos. Have allo at the Yahoo! sponsored FIFA website and you-ll see that it looks pretty beautiful, but there is just no substantial participatory element... Is that still good enough in the age of collective intelligence and grassroots journalism where everybody can have a say (even if it is still hard to get heard ;-)? Read my blogpost about it at: http://business-model-design.blogspot.com/2006/03/clash-of-soccer-business-ecosystems.html Hi, I think this is an interesting clash between Google/Nike and Yahoo!/Adidas. The latter being the official sponsors of the FIFA World Cup and the ones that have the right to advertise by using the Cup…

However, it could be stylized as a clash between Web2.0 (the second generation Internet) and Web1.0 (1st generation Internet). The former, new generation of web stunts, is based on participation. Joga.com lets users create the content. It is potentially chaotic, but will be right from the grassroots, right to the point, and will address the soccer community’s present concerns, hopes and hot topics. The latter, old generation of web stunts, is based on an impressive website with tuns of editorial content, with a very nice face, but will risk being irrelevant to soccer fans beyond providing mere results, basic info and videos.

Have allo at the Yahoo! sponsored FIFA website and you-ll see that it looks pretty beautiful, but there is just no substantial participatory element… Is that still good enough in the age of collective intelligence and grassroots journalism where everybody can have a say (even if it is still hard to get heard ;-)?

Read my blogpost about it at:

http://business-model-design.blogspot.com/2006/03/clash-of-soccer-business-ecosystems.html

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