Archive for March 2006

Zaadz – another new community in pre-beta mode

There is a new myspace-linkedin-like site up called zaadz They are still in pre-Beta mode. Honestly: pre-Beta? What exactly does that mean for me?

And this what that site is all about:

Our Mission. That’s easy. We’re gonna change the world. [...] The quick version of what we’re gonna do: build THE most inspired community of people in the world… Imagine social networking with a purpose, a community of seekers and conscious entrepreneurs circulating wisdom and inspiration and wealth and all that good stuff. Fun fun fun.

Somehow all of this sounds very ambitious. Almost too big. And like they’re playing in a competition where many other communities already gained ground.

New Nike Ronaldinho Spot

A new Nike Ronaldinho Spot appeared on television, here is a clip I found on YouTube (via):

By now I also heard from some friends who actually do watch television regularly, that the Eric Cantona Spot appears on a view German stations – mainly the sports channels, of course. Sofar, I haven’t seen it myself, though.

Google Maps and Heineken hooked up in a new advergame

Another campaign utilizing Google Maps: Heineken hooks up with Google Maps for Tapvat World Tour 2006.

In this microsite visitors are supposed to search the world for gigs from Dutch live band Voicst using Google’s satellite images. All within a certain timeframe while a radio signal leads you to the right spot.

The game is intuitive enough, which is good as I don’t speak any dutch. At the end I found the spot (why would the want to have a gig there?), but I didn’t understand what they wanted my address details for – surely it was for some kind of sweepstake, but who knows what else I might have signed up for?

Try it out, it’s interesting and kept me busy for quite a few minutes (I had to try twice to find the spot – and it’s of course in a different place every time).

New iPod Ad visible from outerspace? Or just a normal thing first seen on Google?

boakes.org apparently broke the news: Steve Jobs, the incredible Steve, won an abandoned mineral mine in remote western Australia during a poker game – and has nothing better to do than to build a giant iPod ad on it.
An ad that can be seen from outer space, as even adrants reports (err, quotes). If you look on technorati, you can find lots of posts on this matter – it’s the new Apple story, apparently. OK, it’s for the 30th birthday of Apple, fair enough. They might as well go big.

Yet, according to all the blogs I read sofar, I was probably the only one not zooming in on to the iPod, but zooming out to check out the area around it.

And while I like this story a lot, I couldn’t help myself noticing, that Steve Jobs is indeed building two iPod ads rather close to each other!! I suppose one is for the iPod video while the other one is for, well, any of the other iPods. It’s not finished yet, so it’s difficult to tell.

See for yourself:

You can find it here on Google Local.

(On second throught – what if these square areas are just something unusual that australian miners … no, let the story continue.)

Create your video mashups online…

Viacom Starts Playing With Video Mashups reports business2blog. You can create mashups of clips from different show of their teen channel “the N”.
And of course you can email these clips to your friends. Smart as they are, they insert a little ad in the beginning.

Nice toy…

Consumer generated media – in a podcast

This is just a quick note pointing to one of my favourite Podcasts, “Across the sound“.

This time (and next time) Joe has invited Jackie Huba of Church of the customer, and Pete Blackshaw from Consumer generated Media.

So what could this podcast potentially be about?
Of course, one of my favourite topics – consumer (or citizen) generated media (or content). They aren’t so sure about the exact term either. This was episode Nr. 1, with episode Nr. 2 following next week.

I just wonder – why putting it live like broadcasting, in two chunks, one this week, the second next week? Why not upload all of it in one go and let us have the content “on demand”? As far as I understood, that second chunk is already sitting on Joes harddrive, waiting for publication until next week…!

Any way, it’s definitely worth checking out nevertheless.

Some excellent Nike guerilla marketing

Adrants has some news on really excellent Guerilla Marketing by Nike.

All it took was three cars:

  • the first looking like a giant soccer ball,
  • the other two, driving behind, looking like giant sneekers

Wonder if we get to see cool stuff like that here in Germany during the world cup?
Here are some images (source)

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