Archive for March, 2006

There is a new myspace-linkedin-like site up called zaadz They are still in pre-Beta mode. Honestly: pre-Beta? What exactly does that mean for me?
And this what that site is all about:
Our Mission. That’s easy. We’re gonna change the world. [...] The quick version of what we’re gonna do: build THE most inspired community of people [...]

A new Nike Ronaldinho Spot appeared on television, here is a clip I found on YouTube (via):

By now I also heard from some friends who actually do watch television regularly, that the Eric Cantona Spot appears on a view German stations - mainly the sports channels, of course. Sofar, I haven’t seen it myself, though. [...]

Another campaign utilizing Google Maps: Heineken hooks up with Google Maps for Tapvat World Tour 2006.
In this microsite visitors are supposed to search the world for gigs from Dutch live band Voicst using Google’s satellite images. All within a certain timeframe while a radio signal leads you to the right spot.
The game is [...]

boakes.org apparently broke the news: Steve Jobs, the incredible Steve, won an abandoned mineral mine in remote western Australia during a poker game - and has nothing better to do than to build a giant iPod ad on it.
An ad that can be seen from outer space, as even adrants reports (err, quotes). If you [...]

Viacom Starts Playing With Video Mashups reports business2blog. You can create mashups of clips from different show of their teen channel “the N”.
And of course you can email these clips to your friends. Smart as they are, they insert a little ad in the beginning.
Nice toy…

For your bookmarks:
These icons link to social bookmarking sites [...]

This is just a quick note pointing to one of my favourite Podcasts, “Across the sound“.
This time (and next time) Joe has invited Jackie Huba of Church of the customer, and Pete Blackshaw from Consumer generated Media.
So what could this podcast potentially be about?
Of course, one of my favourite topics - consumer [...]

Adrants has some news on really excellent Guerilla Marketing by Nike.
All it took was three cars:

the first looking like a giant soccer ball,
the other two, driving behind, looking like giant sneekers

Wonder if we get to see cool stuff like that here in Germany during the world cup?
Here are some images (source)

For your bookmarks:
These [...]

Adverblog points me to it first:
Google and Nike have partnered to launch Joga, an online community for football fans “by invitation only”.
The site is Joga.com, as in Joga Bonito: “Play beautiful”.
Since it is, sofar, “by invitation only”, I have no idea what it looks like inside. And I haven’t found a blogger who [...]

A product I didn’t know about so far suddenly kept me busy exploring their advertising for a couple of minutes. The winterfresh microsite looks like a crudely drawn piece, but there are many nice things in the details (such as the clouds that float away from your mouse cursor or a UFO with an alien [...]

David Kirkpatrick of Fortune has good news for everyone working in this industry: The new Net boom is happening.
It may look like 1999, but this time it’s for real, and users, rather than investment bankers, stand to benefit. [...] This is a real industry boom, not a Wall Street-hyped investment bubble.
Companies actually find ways of [...]

1972 was a very special year: it was the year I was born. (Just kidding…)
It is, however, the year in which Steven King produced the documentary Computer Networks: The Heralds of Resource Sharing.
A 1972 documentary on ARPAnet, the early internet. A very interesting look at the beginnings of what is now a huge part of [...]