January 29, 2006

Heavy traffic for honda

By Roland Hachmann in Ad News, Digital Marketing, Interactive News, Online Advertising, Viral Marketing | 0 comments

Just a quick update on a recent post: The Honda choir spot apparently had 800.000 viewers last week, as the wieden&kennedy blog states.
Not bad considering the fact that the distribution (=media) costs for this 2 minute piece must have been minimal compared to regular TV rates. Plus the fact, that many have blogged and/or talked about this.

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