January 17, 2006

Vodcast from BMW

By Roland Hachmann in Blogs, RSS & Co., Digital Culture, Digital Marketing, Interactive News | 1 comment

While Mercedes Benz amazes me with a fascinating microsite, BMW fascinates me because of the way they are testing new channels of interaction and user involvement:

  • I already knew for a couple of weeks about their
    RSS Feed.
  • Then I found out about their vodcast,
  • as well as their podcast.
  • Now I found, that they even supply you with a mediaplayer, through which you can receive all the above mentioned content, plus more than 3,000 online radiostations (as they claim).

    • Much of what they distribute through these channels are typical PR things (news, (video-) interviews at tradeshows, etc.). All in all a good way of keeping their fanbase engaged with the brand!

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    1. Jan 24, 2006: fluido » Blog Archive » BMW: podcast+videocast

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