Vodcast from BMW

January 17, 2006 | Author Roland Hachmann

While Mercedes Benz amazes me with a fascinating microsite, BMW fascinates me because of the way they are testing new channels of interaction and user involvement:

I already knew for a couple of weeks about their
RSS Feed.

Then I found out about their vodcast,

as well as their podcast.

Now I found, that they even supply you with a mediaplayer, through which you can receive all the above mentioned content, plus more than 3,000 online radiostations (as they claim).

Much of what they distribute through these channels are typical PR things (news, (video-) interviews at tradeshows, etc.). All in all a good way of keeping their fanbase engaged with the brand!

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