Archive for January 2006
This blog launched 1 year ago out of pure curiosity. I already read blogs, I had read about blogs and at some point I was wondering what it was like to have and maintain a blog myself.
So I started this one and decided that I would blog about anything related to web culture, web2.0, digital marketing and advertising. I considered this easy to do, since I work in interactive advertising and hence have to deal with this on a daily basis anyway.
But posting on a daily basis, I didn’t manage sofar. I admire all those bloggers who put out (quality) content everyday, many even several times a day – while having a regular day job!
Still, I really enjoy this, so in 2006 I’ll continue weblogging anything interesting I find during my exploration of – and journeys through – that web-jungle out there.
Up and onward. Have a great 2006!
Simon Dumenco writes, that a Blogger is just a writer with a cooler name.
Now, I would like to discuss with Simon, whether “blogger” is such a cool name in the first place.
But since Simon “posted” his article in the so called “traditional way”, even though already in the digital space, I can’t comment on what he wrote. I can only email him, leaving everyone else out of this conversation.
Neither can I leave a trackback on his post in order to show him that I am writing within my own blog about his points. (Will someone point him to my blog?)
I can’t have a simple public conversation with him. I could only ask him to join me in a discussion board or forum. But I can’t argue with him on the “digital street”, as I walk by, figuratively speaking.
Taking this thought one step further:
(btw, thanks to Steve Rubel for pointing out a whole lot of other factors why blogging isn’t quite just plain writing.
While Mercedes Benz amazes me with a fascinating microsite, BMW fascinates me because of the way they are testing new channels of interaction and user involvement:
Much of what they distribute through these channels are typical PR things (news, (video-) interviews at tradeshows, etc.). All in all a good way of keeping their fanbase engaged with the brand!
This is clearly one of the smartest and best brand microsites I have seen in a while: From A-Class to S-Class by Mercedes Benz.
With each letter of the alphabet (but only until S) this site shows one of the features that prove that Mercedes Benz pays a lot of attention to detail. This alone doesn’t strike one as being overly interesting.
What makes this a true “experience” of the features is the way you explore everything with your mousepointer. In the screenshot above, you push down the leather while moving your mousepointer across the leather. In another one, you can see how your mousepointer starts skidding away in a straight line once you moved over a puddle of what I reckon is oil. This one shows how ESP gives you directional stability.
In the beginning, the site even teaches you the three main ways of interaction with your mouse on this site: roll-over, click, click and drag. (Makes you wonder about the target group.)
A lot of fun, while using interactivity to its fullest, to demonstrate each point. Well done!
And now for the marketing bit: they didn’t publish all features just now. May be because they aren’t finished yet, but who believes that?. I think it’s a rather clever stunt to collect addresses: when I clicked on a letter that wasn’t “live” yet, I got a message saying that I would be informed of updates if I leave my email address (and it obviously also had a check box for “further information in the future”). Of course I left my email address. For one, because I infact do want to see the next couple of letters. Secondly, I want to see the follow-up email they’ll send me. Should be interesting!