Links & News – 30. November
The news-bytes for today:
Study Predicts Spending Shift Away From TV
video ad growth is at a tipping point
The news-bytes for today:
video ad growth is at a tipping point
Superman returns in 2006. And Warner Brothers has employed a number of online tools to promote the new film. From the main website you get to all the subsites:
So there is a lot of stuff on the web for people to get engaged with.
And, as a sidenote: that they are also doing TV commercials for this Movie is a bit pointless, says AdJab, however in a different context.
The first Links & News is all about advergames:
(all via adverblog)
In a previous entry, I wrote about the new Nike campaign showing Ronaldinho doing some „magic“ tricks with his new Nike shoes. Now the German Spiegel Online writes, that Ronalinho’s ping pong shots are actually not all real. Apparently Nike Europe admits, that only two out of the four shots are real, the other being reworked on the computer!
While the video remains nice to watch even knowing about this fake, I am still rather disappointed. We’re used to „unreal“ ads, no doubt. But this particular one was interesting, especially because of the amazing ping pong shots.
Or am I upset, because I believe that viral ads published on the web should have more integrity than ads on TV? Not sure…
Amazon continues to set standards in e-commerce. Now they have introduced a wiki for the product descriptions. So users cannot only rate and comment the products, they can also add detail to the product features. More info and some screenshots can be found here and here.
As not all user can see this (I can’t either), this still seems to be in beta.
However, what I could see, was the link for tagging. Not sure for how long amazon.com had this, as I usually buy on amazon.de – and the German version usually gets the new features a lot later (the newest feature being: search inside the book! For how long did amazon.com have this already?)
With the tags, you can organise the amazon content your way, and:
Because people’s tags are (by default) visible to others, a great side effect of tagging is that you can navigate among items through other people’s tags. What items have people tagged „gift“ or „Tuscany“ or „robot?“
Nice concept of commercially using two feaures associated with the so called web 2.0!