Archive for November, 2005

The news-bytes for today:
Good news for the digital pundit: Online Video Ad Spending To Triple by 2007.
Study Predicts Spending Shift Away From TV
video ad growth is at a tipping point

Brand-Fan blogs are on the rise, as surely everyone will have noticed. Now there is the Ikea fanblog…
Here is an interesting article about consumer evangelism.

For your [...]

Superman returns in 2006. And Warner Brothers has employed a number of online tools to promote the new film. From the main website you get to all the subsites:
a blog with news that started on November 9th.
The Bluetights Network website, which is also a blog about the upcoming movie (not sure why they have two [...]

The first Links & News is all about advergames:
Pakman: a Dutch advergame. “Pak” means suit in Dutch hence the missspelling. Otherwise the game is very much like pacman, and very entertaining to play.

Panasonic: an advergame promoting the new Lumix technology. Not very gripping, but apparently it’s easy to win something.
Ashtraymouth: this is an anti-smoking campaign [...]

In a previous entry, I wrote about the new Nike campaign showing Ronaldinho doing some “magic” tricks with his new Nike shoes. Now the German Spiegel Online writes, that Ronalinho’s ping pong shots are actually not all real. Apparently Nike Europe admits, that only two out of the four shots are real, the other being [...]

Amazon continues to set standards in e-commerce. Now they have introduced a wiki for the product descriptions. So users cannot only rate and comment the products, they can also add detail to the product features. More info and some screenshots can be found here and here.
As not all user can see this (I can’t either), [...]

Forbes has created an E-Mail Time Capsule. You can write an email that will be sent in either 1, 3, 5, 10 or 20 years depending on your choice. Be quick, the time capsule closes on the 30th of November (this year!).
Forbes and their partners Yahoo! and Codefix have implemented a redundant networking system for [...]

Further to my post below there was a Clickz article about Seven Digital Consumer Trends plus some insights into what that means for marketing, etc.
(It’s from June 2006, but I only remembered about it again now.)

Individuals’ interconnectivity is increasing.
The information playing field is being leveled.
Relevance filtering is growing.
Niche aggregation is growing.
Micropublished self-expression is blossoming.
The “prosumer” [...]

Adverblog has found some predictions for online advertising in 2006.
1. Consumer-generated media will become increasingly attractive to advertisers
2. Advertisers will continue shifting traditional ad spending to the Web due to increased Internet consumption and better targeting/reporting capabilities
3. Advertisers, cable providers and interactive marketing experts will collaborate to address “The TiVo Effect”
4. Brand advertisers [...]

As I just found out through these two blogs, Saab has launched a new microsite for their Saab95.
While the microsite features the usual suspects (”tell a friend”, “take a test drive”, “watch the TV commercial”) there are two things worth mentioning. One thing I really enjoyed, the other one almost fascinated me.
What I enjoyed [...]

As PSFK and Adverblog write, Nike launched the new Tiempo Legend shoe featuring Ronaldinho in most media other than above the line. Especially through mobile, online and vidcasts, hoping that “magic viral” will take over and spread the word - or rather videos.
Well, I can only assume it did work fine sofar. My cousin [...]