Archive for October, 2005

Oh my god. They really don’t get it, do they?
Attack of the Blogs writes Forbes and proved just by this, that they don’t understand a thing about the new media landscape.
“Some of these bloggers have just one goal, and that is to do damage. It’s evil,” [...] Suddenly they are the ultimate vehicle for [...]

The New York Post writes about Google aiming at more share of the offline mediaplanning cake.
Google, already dabbling in print ads, recently confirmed that it’s “mulling” ways to extend its ad-brokering system to television spots as well.
If Google succeeds, it would mark a major turning point for an industry that has rebuffed other attempts [...]

Over at the Maneuver Marketing Communique, there is some strong criticism against the idea of open source marketing. (I actually found this through the response of James Cherkoff)
Now while I am also not sure, if we need a new buzzword, such as “listenomics” as Bob Garfield called it, and some of the arguments of vSente [...]

Random Culture writes Heineken UK Quits TV, in order to invest more in POS marketing. All because the clutter on TV is increasing, and Sky Plus, enabling viewers to skip ads, is on it’s way in the UK (writes Times Online)
And Random Culture wonders:
Umm, wow… did anyone tell them about this whole Internet [...]

Just found a good article on Newsweek via Adland, talking about viral marketing and the continuing rise of online advertising formats vs other media.
Firstly, it lists some results about something I blogged about before. The trailer crashers website is a huge success. over 200,000 trailers have been created, and while the official trailer was only [...]

First, Google did great things in helping everyone find relevant information on the web. Now it is one of those helping to add clutter. The blog-provider blogger.com, acquired by Google some time ago, is one of those blogservices enabling splogs. Within the across the Sound Podcast, Steve Rubel also mentions this upcoming problem. There [...]

PSFK again points me to something. Which is, in a way, really groundbreaking.
MTV let’s users create their own MTV channel. Including their own clips and content. Now that’s real consumer generated media. This time push-broadcasted to everyone (since it is a TV channel).
“With today’s announcement, we are handing over an entire channel online
to college [...]

Sean, (whom I don’t know personally, but happens to a friend of a friend of mine (Ace)) pointed to the fact that a cool meta search engine is live: gada.be
Most notable benefits:
- since you enter the search terms as part of the URL, you can bookmark regular search items (if you regular search for a [...]

Open Source Marketing has been a topic in the latest “Across the sound” Podcast of Rubel and Jaffe. With the first ever guest being Dave Chase, who already wrote some posts about open source marketing.
I still think, after this discussion with Martin Oetting [DE] and James Cherkoff, that there should be a differentiation between open [...]

This review of the new Yahoo! tool for searching Podcasts is not bad.
(At the same time, I am listening to the new “across the sound” Podcast of Steve Rubel and Joseph Jaffe, which is great!)

For your bookmarks:

So, I didn’t quite make it back to this blog on the 4th of October. But I got trapped trying to read all most of the feeds that accumulated over the last 3-4 weeks (doh).
And then I gave up. Of course. I guess quite a few people already shook their head at my attempt to [...]