Vacation

With all the pre-vacation hectic I completely forgot to publish the “mandatory” vacation post.
I will have only limited access to the web, hence I will probably only post on the 4th of October the next time.

Viral trigger happy Krantman

Adrants points me to Krantman, which is, as a reader comment at Boing Boing says, an advertisement for a dutch newspaper.

They have done it in the style of “trigger happy tv” (“Comedy Street” in Germany), only not quite so drastic.
But the principle is the same. Put a guy in the public an let him do silly things. Then film the reactions of the unaware people with hidden cameras.
I don’t know, if they really filmed this with hidden cameras and unaware people, but it does look like it.

Nice idea, and the fact that Boing Boing (and also Adrants) mention it, should give it at least a small viral push.

Subway Guerrilla Marketing with a dangerous twist

Just found this via the girl.

First it looks like a great guerrilla idea. And I think, this has been done before, but not with a projector attached to the train, but with screens within the tunnel. The screens were placed in certain distances and each one displayed one image subsequent to the image of the previous screen. This way the people on the subway saw the film on many different screens, each one of them just showing one step of the animation. Like a thumbnail cartoon (or whatever they’re called)

I just wonder, if this kind of marketing tactic is feasible these days? (See the comments to the blog post linked to above).
If you tried this in any big city today, poeple would panik. They would expect an act of terrorism instead of an act of advertisement.
So, summing up: Don’t try this in your city. (In fact, don’t try this at all.)