August 29, 2005
A new microsite with video and viral from Nike France
By Roland Hachmann in Online Advertising, Viral Marketing | 0 comments
Nike has a new campaign in France with a microsite on which you can watch 4 small video clips. Even though the films are nicely done, I got bored after the first two, because essentially, their all too similar. And for the “game”: I don’t understand it, but then again, my french isn’t too good. Do I really only have to fill in my details and those of 10 friends? Or is there something more thrilling to this game?
Anyway. It’s a very simple mechanism to let this go viral and capture addresses. Wonder if it works…
(via)
Related posts
email this | tag this | digg this | trackback | comment RSS feed
Post a Comment